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Consider it a twist on the famous quip from gonzo journalist Hunter S. Thompson: When the going gets weird, the weird turn pro. “You have no idea how many times I have gone to the… Continued

Environics Communications – PR veteran Dan Ginsburg has jumped to Environics from Porter Novelli, where he spent the last six years as senior VP and director of the New York technology practice. Ginsburg joins Environics… Continued

Join PR News for this virtual seminar on Wednesday Oct. 20, from 2-3:30 p.m. (ET) right from your desktop or conference room. Sign up your whole PRteam for this important media measurement workshop. Register at… Continued

John D. Fleishman, chairman-CEO of Fleishman-Hillard, will headline the 43rd Annual Distinguished Lecture & Awards Dinner sponsored by the Institute for Public Relations. The dinner will be held at 6:30 p.m., Nov. 10, at the… Continued

“The public relations profession is at a critical junction on the road to either greater success – or a loss of integrity and identity. I say this because many of our basic communications tools are… Continued

Every PR person’s worst nightmare just happened to IKEA. Imagine doing a Nexis/Lexis search on your company’s name within 10 words of “death” and having 39 articles pop up. That’s what I just did. There… Continued

While Investor Relations is a critical component of a company’s financial trading stature, PR cannot be overlooked, as it is equally critical to influencing customer behavior. Maybe even more so, what with trust of corporate… Continued

If everyday media training requires careful planning of messages and solid proof points, Risk and Crisis Communications ups the ante on the need for planned, focused and fact-supported communications. Whether it’s a product recall, environmental… Continued

Corporate leaders have overcome their initial misgivings about the potential administrative and financial burdens of complying with Sarbanes-Oxley, according to the seventh annual Corporate Reputation Watch (CRW) released Sept. 20 by Hill & Knowlton. The… Continued

Take a look at any marketing initiative, from advertising and e-marketing to Web development and trade shows. They all have the constraint of a fixed budget, and finite staff resources mandates that marketing pros make… Continued