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There’s No Place to Hide

November 3rd, 2004 by

By Jonathan Bernstein/Bernstein Crisis Management There are no good days to release bad news. Period. And one of the worst times and dates is the one about which the media has the most suspicion -… Continued

Freaky Friday: The Day That Makes Releasing Bad News Worse

November 3rd, 2004 by

Tim O’Brien, principal with the Pittsburgh-based PR agency O’Brien Communications, was representing a computer services company three years ago when the firm had to release information concerning a “material disclosure,” or heavy corporate expense. The… Continued

Election Likely to Change More Than Meets the Eye

October 27th, 2004 by

Regardless of who wins the Presidential election Nov. 2, “the 2004 election” news event will be over on Nov. 3 (let’s hope). What does that mean to communications professionals and how do we now prepare… Continued

PR Pulse

October 27th, 2004 by

For Global PR Players, India is perceived as having stronger five-year plus business prospects compared with other emerging markets, says a recent study conducted by Edelman. Interviews conducted by Edelman (and its India partner R&P… Continued

For Maximum Impact, Measurement Tools Must Go Beyond the Media

October 27th, 2004 by

Linda Rutherford, PR Director at Southwest Airlines (Dallas), who helps manage the airline’s measurement programs, says it was an Aha! moment. In the last several months Rutherford has developed a new method for measuring the… Continued

Stating the Case for Less Than $500

October 27th, 2004 by

Creating a succinct and meaningful company description can costs tens of thousands of dollars either in internal resources or fees to consultants. Or you can do it on the cheap. Software from MissionExpert (http://www.missionexpert.com) costs… Continued

How to Scrub All of Those Fuzzy Company Descriptions

October 27th, 2004 by

As VP of public relations during the late 1990s at DSL startup InternetConnect, Sally Stewart wanted the corporate mission statement to do something more, something different. Basically, she didn’t want peoples’ eyes to glaze over… Continued

Correction

October 27th, 2004 by

In the Oct. 20, 2004 issue of PR News featuring a table of media measurement companies, we should have included PRtrak (http://www.prtrak.com). We apologize for the omission.

PR Movers

October 27th, 2004 by

CCG Investor Relations — Crocker Coulson was recently promoted to President of the Los Angeles-based investor relations/strategic communications firm; William Coffin will continue to serve as Chairman-CEO. Coulson, who joined CCG in 1999 as an… Continued

Turning Another ‘Page’ on Diversity

October 27th, 2004 by

One of the real weak spots in PR is the lukewarm interest in the field among college students (not so good for building the future). But the Arthur W. Page Society, which represents corporate communications… Continued