By Jonathan Bernstein/Bernstein Crisis Management There are no good days to release bad news. Period. And one of the worst times and dates is the one about which the media has the most suspicion -… Continued
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Freaky Friday: The Day That Makes Releasing Bad News Worse
November 3rd, 2004 by PRNEWSTim O’Brien, principal with the Pittsburgh-based PR agency O’Brien Communications, was representing a computer services company three years ago when the firm had to release information concerning a “material disclosure,” or heavy corporate expense. The… Continued
Election Likely to Change More Than Meets the Eye
October 27th, 2004 by PRNEWSRegardless of who wins the Presidential election Nov. 2, “the 2004 election” news event will be over on Nov. 3 (let’s hope). What does that mean to communications professionals and how do we now prepare… Continued
For Maximum Impact, Measurement Tools Must Go Beyond the Media
October 27th, 2004 by PRNEWSLinda Rutherford, PR Director at Southwest Airlines (Dallas), who helps manage the airline’s measurement programs, says it was an Aha! moment. In the last several months Rutherford has developed a new method for measuring the… Continued
Stating the Case for Less Than $500
October 27th, 2004 by PRNEWSCreating a succinct and meaningful company description can costs tens of thousands of dollars either in internal resources or fees to consultants. Or you can do it on the cheap. Software from MissionExpert (http://www.missionexpert.com) costs… Continued
How to Scrub All of Those Fuzzy Company Descriptions
October 27th, 2004 by PRNEWSAs VP of public relations during the late 1990s at DSL startup InternetConnect, Sally Stewart wanted the corporate mission statement to do something more, something different. Basically, she didn’t want peoples’ eyes to glaze over… Continued
Correction
October 27th, 2004 by PRNEWSIn the Oct. 20, 2004 issue of PR News featuring a table of media measurement companies, we should have included PRtrak (http://www.prtrak.com). We apologize for the omission.
Turning Another ‘Page’ on Diversity
October 27th, 2004 by PRNEWSOne of the real weak spots in PR is the lukewarm interest in the field among college students (not so good for building the future). But the Arthur W. Page Society, which represents corporate communications… Continued