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As PR marks Communication Measurement Month in November, measurement seems to be continuing its upswing of recent years. Ironically, the global pandemic, is partially responsible.

The Iraqi prisoner abuse scandal at Abu Ghraib confirms what communications experts in and out of politics have been saying for generations – “you need to see it to believe it.” David Gergen, the legendary… Continued

In the Oct. 20, 2004 issue of PR News featuring a table of media measurement companies, we should have included PRtrak (http://www.prtrak.com). We apologize for the omission.

CCG Investor Relations — Crocker Coulson was recently promoted to President of the Los Angeles-based investor relations/strategic communications firm; William Coffin will continue to serve as Chairman-CEO. Coulson, who joined CCG in 1999 as an… Continued

One of the real weak spots in PR is the lukewarm interest in the field among college students (not so good for building the future). But the Arthur W. Page Society, which represents corporate communications… Continued

For Del Galloway, a partner in the Jacksonville, Fla.-based advertising/PR firm Husk Jennings Galloway + Robinson, this week’s PRSA’s annual meeting most likely his last hurrah; as president of the group; he steps down December… Continued

Aside from all of the portentous pronouncements that this year’s presidential election “is the most important of our lifetime” (where have we heard that before? Well, every other election since we broke from the British),… Continued

Since founding my PR firm nearly 20 years ago, it’s been an ongoing challenge to find and nurture employees who have the potential to develop the skill set to grow with our organization. One must… Continued

There’s a growing body of evidence that corporate communication execs ignore the internet at their own peril. A new study released last week by the Pew Internet & American Life Project says that with an… Continued

Regardless of who wins the Presidential election Nov. 2, “the 2004 election” news event will be over on Nov. 3 (let’s hope). What does that mean to communications professionals and how do we now prepare… Continued