Subscription Content

‘Spamalot’ Is Not Just A Broadway Musical…

May 4th, 2005 by

It’s another indication that e-mail can be a real crutch in cultivating media contacts: A recent survey by Washington, D.C.-based Mindshare Interactive Campaigns shows requested e-mails continue to be incorrectly identified as spam – and… Continued

Communication Breakdown…

May 4th, 2005 by

Communitelligence.com, the knowledge portal launched last year as the first global know- ledge-sharing portal for PR and marketing professionals, has added seven new expert-led communities on a wide range of topics, bringing to 30 the… Continued

The Cobbler’s Children Have No Shoes (Revisited)…

May 4th, 2005 by

When TJ Walker recently sent out a copy of his new book “Media Training A-Z” to 650 presidents of PR firms and PR consultants in the New York area, he asked each of them to… Continued

Media Metrics

May 4th, 2005 by

It’s been a seemingly interminable winter for many parts of the country, what with still having to put your mittens on in mid- to late April but, pretty soon, folks will shed their layers of… Continued

Socially Empowering Those Who Need It Most

May 4th, 2005 by

COMPANY: Congress of Racial Equality CATEGORY: Corporate Social Responsibility BUDGET: $310,000 TIMEFRAME: 2003-ongoing It all began with Paul Driessen’s groundbreaking book “Eco-Imperialism: Green Power-Black Death,” which argued how the social policies and practices of many… Continued

Newspapers In Crisis

May 4th, 2005 by

As if newspapers hadn’t enough to worry about with plunging ad revenues and the flight to the internet, a new study suggests tech-savvy youth is getting its news elsewhere in ways that threaten the very… Continued

Magazine Helps Law Firm Book New Clients

April 27th, 2005 by

Jay Lazega LAW FIRM: Weissman, Nowack, Curry & Wilco CATEGORY: Outstanding Client Newsletter or Communique BUDGET: $30,000 (annual) WEB: wnccwlaw.com WEB SITE: http://www.foley.com Trying to get attorneys to do non-billable work is like Marge Simpson… Continued

Sound Advice From A Different Kind of Counselor

April 27th, 2005 by

Lori Lecker LAW FIRM: Buchanan Ingersoll PC CATEGORY: Outstanding In-House PR Professional WEB SITE: http://www.bipc.com When Lori Lecker talks to students as vice president of the Pittsburgh Chapter of the Public Relations Society of America,… Continued

Promoting Pro Bono With A Death-Row Case

April 27th, 2005 by

LAW FIRM: Latham & Watkins LLP CATEGORY: Outstanding Media Exposure (Pro-Bono campaign) PR AGENCY: Hill & Knowlton WEB SITE: http://www.lw.com Latham & Watkins didn’t just get a guy off of Death Row. In a pro… Continued

Courting The Press To Take A New Look At An Old Story

April 27th, 2005 by

Stephanie Goldstein LAW FIRM: Wilmer Cutler Pickering Hale and Dorr LLP CATEGORY: Outstanding Media Exposure (law firm merger) PR AGENCY: Weber Shandwick BUDGET: $125,000 WEB SITE: http://www.wilmerhale.com If the media have heard one too many… Continued