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Socially Empowering Those Who Need It Most

May 4th, 2005 by

COMPANY: Congress of Racial Equality CATEGORY: Corporate Social Responsibility BUDGET: $310,000 TIMEFRAME: 2003-ongoing It all began with Paul Driessen’s groundbreaking book “Eco-Imperialism: Green Power-Black Death,” which argued how the social policies and practices of many… Continued

Newspapers In Crisis

May 4th, 2005 by

As if newspapers hadn’t enough to worry about with plunging ad revenues and the flight to the internet, a new study suggests tech-savvy youth is getting its news elsewhere in ways that threaten the very… Continued

Big Pharma’s big woes: Take two Aspirin (at least)

May 4th, 2005 by

Unless you’ve been living in a cave in Afghanistan, it’s hard to have escaped the recent avalanche of bad publicity swirling around Big Pharma. And now comes a survey from NOP World showing how such… Continued

Have You ‘Googled’ Your CEO Lately?

May 4th, 2005 by

By Gregory Miller At about the same time that the noun “Google” transitioned into the verb “to Google,” the ever-evolving Internet created a new problem for C-level executives and their senior PR handlers – dealing… Continued

PR Pulse

May 4th, 2005 by

Search engines are the new Yellow Pages, as more and more people go online to seek out products and/or services. PR execs can take advantage of the trend, e.g., increasing brand visibility, through enhancing their… Continued

Exclusive: PR News/IABC CEO Survey: Getting A Seat At The CEO Table May Take A PR Reupholstering Job

May 4th, 2005 by

“I do not meet with the CEO unless I am preparing him for a media interview. C-levels think they know what is best, rarely ask and rarely follow my advice.” That comment, part of a… Continued

Lawyers Leverage Expertise To Gain New-Market Notice

April 27th, 2005 by

LAW FIRM: Haynes and Boone CATEGORY: Overall Excellence in Media Coverage PR AGENCY: Manning Selvage & Lee BUDGET: $17,000 WEB SITE: http://www.haynesboone.com Oh, joy. Another law firm opens shop in New York City. Is this… Continued

Media Reinforcements Help To Reposition Legal

April 27th, 2005 by

Robina Royer FIRM: DecisionQuest CATEGORY: Outstanding Integrated Communications PR AGENCY: Greenfield Belser BUDGET: $430,000 WEB SITE: http://www.decisionquest.com Sometimes, a false start will end up setting you off in the right direction. About a year ago,… Continued

Branding Brings Direction To Scattered

April 27th, 2005 by

LAW FIRM: Hogan & Hartson CATEGORY: Excellence in Community Relations PR AGENCY: The Galloway Group: Jean Galloway, president BUDGET: $43,000 WEB SITE: http://www.hhlaw.com In the Colorado offices of the Washington, D.C.-based law firm Hogan &… Continued

Fleishman-Hillard Settles Utility Suit

April 27th, 2005 by

Fleishman-Hillard last week agreed to pay the city of Los Angeles $5.7 million to settle a lawsuit claiming that the PR firm had defrauded several city agencies by inflating their monthly bills. The bulk of… Continued