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COMPANY: Alzheimer’s Association PR AGENCY: Porter Novelli TIMEFRAME: February 2004 -ongoing More than 10 years of tracking American adult awareness about Alzheimer’s disease by the 25-year-old Alzheimer’s Association had driven home one incontrovertible fact: People… Continued

May is Asian-Pacific American Heritage Month and, as all those associated with it are keen to point out to any marketer or PR person who will listen, Asian-Americans have the fastest population growth of any… Continued

You’ve heard of such segments as “The Influentials,” “The Early Adopters” and “The Achievers. Well, now comes the “The Zealux,” a new pop-culture handle for this hitherto undiscovered group of affluent consumers that approaches shopping… Continued

In the PR News Legal PR Awards issue (April 27), we incorrectly stated the office location of Willmer Cutler Pickering and Dorr LLP, which won the award for Outstanding Media Exposure (law firm merger). The… Continued

It’s another indication that e-mail can be a real crutch in cultivating media contacts: A recent survey by Washington, D.C.-based Mindshare Interactive Campaigns shows requested e-mails continue to be incorrectly identified as spam – and… Continued

Communitelligence.com, the knowledge portal launched last year as the first global know- ledge-sharing portal for PR and marketing professionals, has added seven new expert-led communities on a wide range of topics, bringing to 30 the… Continued

When TJ Walker recently sent out a copy of his new book “Media Training A-Z” to 650 presidents of PR firms and PR consultants in the New York area, he asked each of them to… Continued

It’s been a seemingly interminable winter for many parts of the country, what with still having to put your mittens on in mid- to late April but, pretty soon, folks will shed their layers of… Continued

COMPANY: Congress of Racial Equality CATEGORY: Corporate Social Responsibility BUDGET: $310,000 TIMEFRAME: 2003-ongoing It all began with Paul Driessen’s groundbreaking book “Eco-Imperialism: Green Power-Black Death,” which argued how the social policies and practices of many… Continued

As if newspapers hadn’t enough to worry about with plunging ad revenues and the flight to the internet, a new study suggests tech-savvy youth is getting its news elsewhere in ways that threaten the very… Continued