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By John Baldoni/Baldoni Consulting LLC PR can and should play a tactical role in product launches and customer-relationship management, of course, but those tactics must be rooted in the larger goals of what the enterprise… Continued

For Steve Cody, it was back to school — in more ways than one. Cody, co-founder of New York City-based Peppercom, held court earlier this year with corporate executives for two days as part of… Continued

Tracking education life is big business for mainstream media. U.S. News & World Report, of course, each year runs special issues devoted to the best U.S. colleges and best graduate schools while BusinessWeek every other… Continued

COMPANY: Siemens Foundation PR AGENCY: Dentsu Communications BUDGET: $36,000 in fees for concert, $50,000 for expenses TIMEFRAME: 2004 While researching student bios in order to write press releases about the finalists in 2002’s Siemens Westinghouse… Continued

Near his 100th birthday in the early 1990s, Edward Bernays, who is considered the father of public relations, campaigned unsuccessfully to get legislation passed in Massachusetts and other states that would have required the licensing… Continued

COMPANY: Alzheimer’s Association PR AGENCY: Porter Novelli TIMEFRAME: February 2004 -ongoing More than 10 years of tracking American adult awareness about Alzheimer’s disease by the 25-year-old Alzheimer’s Association had driven home one incontrovertible fact: People… Continued

May is Asian-Pacific American Heritage Month and, as all those associated with it are keen to point out to any marketer or PR person who will listen, Asian-Americans have the fastest population growth of any… Continued

You’ve heard of such segments as “The Influentials,” “The Early Adopters” and “The Achievers. Well, now comes the “The Zealux,” a new pop-culture handle for this hitherto undiscovered group of affluent consumers that approaches shopping… Continued

By Richard Laermer It’s that time of year–spring cleaning! During the rainy L.A. winter, I had a damning thought about the industry we bake in: PR professionals aren’t as necessary as we once were. In… Continued

Ever since the digital boom in the late 1990s, there have been countless obits on the imminent death of print (usually coming from online precincts). But despite the continued flight to the Internet (and newspaper… Continued