Subscription Content

Buzzback Market Research and Pantone Inc., developer of the PANTONE color system, recently released their annual Color Survey (2005). The survey queried more than 2,750 Americans (representative of U.S. Census Bureau stats) on their attitudes… Continued

Judith Phair, president of the Public Relations Society of America (PRSA), testified on Capitol Hill last week that the PRSA would support a temporary amendment requiring disclosure of government video news releases (VNRs) but oppose… Continued

By John Baldoni/Baldoni Consulting LLC PR can and should play a tactical role in product launches and customer-relationship management, of course, but those tactics must be rooted in the larger goals of what the enterprise… Continued

For Steve Cody, it was back to school — in more ways than one. Cody, co-founder of New York City-based Peppercom, held court earlier this year with corporate executives for two days as part of… Continued

(Public relations science, or measurement, is expanding today at a furious clip as PR executives jockey to put some benchmarks on their campaigns to which the boss can relate. This new column will be a… Continued

Near his 100th birthday in the early 1990s, Edward Bernays, who is considered the father of public relations, campaigned unsuccessfully to get legislation passed in Massachusetts and other states that would have required the licensing… Continued

COMPANY: Alzheimer’s Association PR AGENCY: Porter Novelli TIMEFRAME: February 2004 -ongoing More than 10 years of tracking American adult awareness about Alzheimer’s disease by the 25-year-old Alzheimer’s Association had driven home one incontrovertible fact: People… Continued

May is Asian-Pacific American Heritage Month and, as all those associated with it are keen to point out to any marketer or PR person who will listen, Asian-Americans have the fastest population growth of any… Continued

You’ve heard of such segments as “The Influentials,” “The Early Adopters” and “The Achievers. Well, now comes the “The Zealux,” a new pop-culture handle for this hitherto undiscovered group of affluent consumers that approaches shopping… Continued

By Richard Laermer It’s that time of year–spring cleaning! During the rainy L.A. winter, I had a damning thought about the industry we bake in: PR professionals aren’t as necessary as we once were. In… Continued