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PR News has launched the PR News Legal PR Bulletin, a microsite that explains complicated issues surrounding lawsuits, crises and how to best work with legal counsel. The Bulletin, in partnership with Medialink, contains articles,… Continued

A Conundrum For The Counselors By Matthew Schwartz The Pointe Hilton Tapatio Cliffs Resort in Phoenix was an appropriate setting for the Counselors Academy Spring Conference last week. The sun-dappled resort resembled a maze, and… Continued

Euro RSCG Magnet recently released its list of the top 25 blogs — blogs that consistently rank high in terms of unique visits, links from other sites and media coverage. Here are Euro RSCG Magnet’s… Continued

Marketing And PR Depts. Grow Closer, But Significant Gaps Persist There is a growing equality between marketing and PR departments in terms of working more closely together on critical issues like product launches and crisis… Continued

(In just a short time, corporate social responsibility, or CSR, has climbed to the top of the business agenda. CSR presents senior PR executives with a tremendous opportunity to enhance their value throughout the organization… Continued

Which newswire sources do newshounds most regularly pay attention to? Which types of media favor newswire distribution over other media? Most PR execs, eager to puff their clients, would jump at the chance to discover… Continued

By Mark Reilly I recently attended a conference on political involvement and, after about an hour or so of presentations, someone said something that blew me away: “You are all talking about what the best… Continued

When AT&T was trying to drum up community support for its cable franchises in Chicago in 2001, the telecommunications giant reached out in a big way. Hoping to gain allies within the black community, AT&T… Continued

Buzzback Market Research and Pantone Inc., developer of the PANTONE color system, recently released their annual Color Survey (2005). The survey queried more than 2,750 Americans (representative of U.S. Census Bureau stats) on their attitudes… Continued

Judith Phair, president of the Public Relations Society of America (PRSA), testified on Capitol Hill last week that the PRSA would support a temporary amendment requiring disclosure of government video news releases (VNRs) but oppose… Continued