Saluting the Top PR People and Campaigns of the Year PR People Awards: Lifetime Achievement Carol L. Cone Principal, Cone Inc. For those PR executives grappling with how their companies can best assist the victims… Continued
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10 Things To Do Before A Gartner Symposium (Or Any Major Analyst Event)
October 12th, 2005 by PRNEWSBy William Hopkins and Stephen England Participating at Gartner symposia, and at any other analyst event large or small, is expensive in time and manpower–not to mention booth and hotel costs–yet many companies arrive ill-prepared,… Continued
Media Metrics
October 12th, 2005 by PRNEWSEarning season is almost upon us, giving PR execs another reason to keep abreast of televised business reports. Whether Wall Street is open or closed, a wide variety of programs provide in-depth analyses of the… Continued
At The Ready: A Different Kind Of First Responder
October 12th, 2005 by PRNEWSEven before Hurricane Katrina made landfall at the end of August, big-box retailer Office Depot had stepped up to the plate, pledging $1 million to the American Red Cross in support of anticipated relief efforts.… Continued
The PR Industry’s Pinocchio Reputation Needs A Nose Job
October 12th, 2005 by PRNEWSBy Mike Paul It has been said the worst type of lie is not a lie against another, but a lie against one’s self. Big lies have permeated the public-relations industry for so long, and… Continued
PR News Report Cards: In Times Of Crisis, Even Icons Can Tumble
October 12th, 2005 by PRNEWSBy Katie Paine One of the problems inherent in being a cultural icon is that when things go wrong, they go wrong publicly. As we’ve explained to clients for years, “The bigger the target, the… Continued
Photo Finish: Make Sure A Picture’s Really Worth A Thousand Words
October 12th, 2005 by PRNEWSPicture this: A glistening celebrity posing for a camera, her long, fan-blown hair flowing behind her. A buffet of gourmet delicacies to please her palate – and those of her agent and her rock-star boyfriend… Continued
Post-Katrina: Don’t Get Caught In The Political Cross Hairs
October 5th, 2005 by PRNEWSBy Richard Levick No disaster ever politicized faster. Contrast Hurricane Katrina to Hurricane Andrew that hit Florida in 1992, after which the Federal Emergency Management Agency’s (FEMA’s) culpability also was scrutinized. However, the attacks on… Continued