Earning season is almost upon us, giving PR execs another reason to keep abreast of televised business reports. Whether Wall Street is open or closed, a wide variety of
programs provide in-depth analyses of the day's (or week's) business news. Media outlets ranging from MSNBC and Fox to Time Warner and CNN are hosted
by some of the most informed personalities in the biz and some, including Forbes columnists and reporters on "Forbes on Fox," even wake you up on Saturday mornings. The
following programs provide good opportunities to get your CEO in front of an audience or to target a press release for potential publicity.
| Program | Owner/Network | Profile |
|---|---|---|
| Closing Bell | CNBC Cable Network | "Closing Bell" represents a new approach to the network's coverage of the close of the broad markets. Hosted from 3 pm-4 pm ET by Maria Bartiromo, the program guide viewers through the last 60 minutes of the trading day. Veteran business anchor Tyler Mathisen joins Maria at 4pm ET to offer a complete wrap-up of the market day and to provide insight into the next day's market. |
| Forbes on Fox | News Corporation Ltd. | Forbes on Fox is a fast-moving round-table debate with Forbes columnists, reporters and editors who aren't afraid to tell it like it is. It is the third show of FOX News Channel's 2-hour Saturday morning business news lineup. Topics covered include how recent issues and events are affecting the markets, insight on movable stocks, investment advice and interviews with financial experts. |
| In the Money | Time Warner Inc. | Financial news program dealing with trends and new investing ideas in business, personal finance and the stock market. In addition to live reports from the New York Stock Exchange, this daily program offers 'Stock of the Day', a regular segment offering a market-savvy guest featuring a hot stock. Regular guests include representatives from industries such as media, entertainment, industrial, retail and technology. |
| Wake-Up Call | NBC | Fast-paced, comprehensive view of world markets. Co-anchors Liz Claman and Brad Goode report on overnight developments and present all the day's key business headlines, with interviews from guests who add context and perspective. The program also features world market updates from CNBC Europe and CNBC Asia Pacific, including a look at the key stocks driving international markets as well as updated information on currencies, bonds and commodities, and live reports from the Frankfurt Exchange. In addition, Dow Jones Newswires' Bob O'Brien previews key issues that could potentially move the markets in the day ahead. |
| Wolf Blitzer Reports | CNN | Flagship newscast channeling the full resources and worldwide newsgathering capabilities of the CNN News Group. Each show provides viewers with the best in breaking-news coverage; hard-news reporting on domestic and international issues; financial news; and extended, in-depth analysis of the day's major stories. |