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“The greatest problem with communication,” George Bernard Shaw once wrote, “is the illusion that it has been accomplished.” The reference may be an anachronism as far as literature goes, but it’s still right on target… Continued

The most talented print, broadcast and crisis media spokespersons were recognized and honored for their skills and ability to effectively deliver their organization’s messages in a crowded, competitive 24/7 news environment. At ceremonies held in… Continued

(This week, PR News editors Phil Hall and Courtney M. Barnes tiptoe through the PR minefield surrounding the use of “Christmas” in year-end promotional campagins.) COURTNEY: ‘Tis the season to be … politically correct? Judging… Continued

Company: Cleveland Zoological Society Timeframe: Early 2003 – Mid-2004 Budget: $50,000 Prior to 2003, the Cleveland Zoological Society was represented online through a subsidiary page of the Cleveland Metroparks Zoo’s Web site. Members and donors… Continued

Mark H. Mahoney launched M2 Public Relations in Whitefish Bay, WI. Mahoney was formerly an account manager with Fishman Public Relations. Jim Nail, most recently principal analyst at Forrester Research, has been named the first-ever… Continued

QUESTION: I am planning to conduct a PR campaign on behalf of a financial services provider. I was considering incorporating the college market as part of the target for this campaign, but I am hesitant… Continued

By Eric Robichaud So…what is the best way to make a PR Web site or an online newsroom more engaging? There are five easy steps to achieve this goal. 1. Return to the Public Relations… Continued

From the one-step-forward/two-steps-back department: the Saudi Arabian government discovered PR. Working with Arab Conferences Company and the Gulf Chapter of the International Public Relations Association, the kingdom’s first annual PR Forum was recently held in… Continued

The Newest New Media QUESTION: Is there any sense and sensibility in aiming PR campaigns at bloggers and podcast producers? ANSWER: I don’t know about the sense and sensibility, but there is plenty of pride… Continued

By David Warschawski They say the truth will set you free. Hopefully the truth will also help you create great marketing results. To spread the truth further, you need to recognize three communications myths whose… Continued