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Boycotts can be one of the most effective tools for activists seeking PR leverage on behalf of their causes. But not every boycott is successful. Several current boycott campaigns have been marred by inadequate PR… Continued

Steve Harris returned to General Motors as vice president of global communications. He replaces the departing Tom Kowaleski, who replaced Harris when the latter retired in 2004. John Hinrichs was named national director of communications… Continued

(This week, PR News editors Phil Hall and Courtney Barnes dodge the Vice President’s rifle while commenting on the PR debacle surrounding his recent hunting mishap.) PHIL: Hey Courtney, do you want to go hunting… Continued

No matter how big the business or how deep its pockets, corporations still live or die at the hands of consumers. If the products and services are delivered with attention to individual consumption habits, chances… Continued

Company: Bodybuilding.com Timeframe: 1999 to present Budget: None (online promotion from company Web site) When is an e-commerce site not an e-commerce site? In the case of Bodybuilding.com, the answer is simple: When it becomes… Continued

QUESTION: How much of a corporate blog should belong to the corporate side and how much belongs to the blogger? ANSWER: There is no be-all/end-all answer to this still-evolving field. One person who is defining… Continued

By Jeffrey Sandman A recent internal study conducted by Procter & Gamble, the world’s largest consumer-products group, found a much higher return on investment from their public relations expenditures than their advertisements. As a result,… Continued

According to a report from Reuters, the Iranian newspaper Hamshahri issued a global call for entries in a competition for cartoons that made fun of the Jewish victims of the Holocaust. Following the news of… Continued

When Doug Simon received the results of a survey co-sponsored by his company, DS Simon Productions, and PR News, there was one set of numbers that bothered him. When asked, “Have you ever received an… Continued

Much of the recent news coverage of the Islamic world’s protests of cartoons published in the Danish newspaper Jyllands-Posten have focused on the Muslim perceptions of blasphemy in depicting the Prophet Muhammad in comic situations,… Continued