Subscription Content

Winner: Shakespeare Dallas and Carter Public Relations Campaign: Taking Center Stage: Shakespeare Dallas Benefits from PR All the world may very well be a stage, but the Shakespeare Dallas theater company was facing both meager… Continued

Winner: Siemens Corporation and Weber Shandwick Campaign: “Raising the Profile of a Quiet German Giant” Globalization, coupled with the rising cost of labor in the United States, has kick-started a trend of outsourcing businesses to… Continued

Winner: The Hershey Company and Dome HK Campaign: The Versatility of Hershey’s Cocoa Most people don’t need an excuse to consume chocolate, but the Hershey Company had become aware that Hershey’s Cocoa – although most… Continued

Winner: American Veterinary Medical Association Campaign: “After the Storm: Hurricane Katrina” Katrina’s devastating impact on the lives of people in the Gulf Coast region was common knowledge within hours after the storm made landfall. However,… Continued

Winner: New Jersey Department of Health and Senior Services and Fleishman-Hillard New York Campaign: The 20-Minute Test that Could Save Your Love Life New Jersey’s African-American and Hispanic women suffer a disproportionate risk for HIV/AIDS,… Continued

Company: FEMSA and Curran & Connors Campaign: FEMSA 2005 Annual Report FEMSA’s annual report starts out by stating that “in every game there is an innovator, a leader whose vision, style and skill change the… Continued

Winner: Christopher Reeve Foundation and MWWGroup Campaign: Calling All Superheroes: A Smallville Superman Tag PSA The Christopher Reeve Foundation is dedicated to changing the realities of paralysis through grants, research and advocacy. As part of… Continued

Winner: Yahoo! Campaign: Yahoo! 10th Anniversary Global Campaign othing says happy birthday like ice cream (or cake, but that’s another story). In the case of cyber-star Yahoo!, ice cream said happy birthday a whopping 1,696,296… Continued

Winner: Toyota Motor Sales, U.S.A., Inc. Campaign: Toyota Today Toyota Today, published every other month, is distributed to 23,000 of the company’s management and sales staff in dealerships throughout the U.S. Designed to strengthen the… Continued

Winner: Diodes & CCG Investor Relations Campaign: “Sell-Side Analyst Outreach for Diodes” The semiconductor industry was still limping in 2005 from the after-effects of the 2001 economic downturn, which had devastated industries of all shapes… Continued