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Winner: Smithsonian National Zoo Campaign: Giant Panda Cub How do you know when a female giant panda is pregnant? You don’t, until she gives birth. Therefore, the Smithsonian National Zoo’s Office of Public Affairs had… Continued

Winner: Peppercom Innovation and reinvention are the defining elements of Peppercom’s approach. This explains why the strategic communications firm rang in its 10th year with both style and substance. Addressing the challenges that keep their… Continued

Company: Bank of America and MWW Group Campaign: “Consumers Keep the Change” Bank of America wanted to teach consumers–who still tend to spend more than they earn and have little in savings–that they can save… Continued

Winner: MWW Group For MWW Group, 2005 was a marquee year, judging by its sweeping success across all platforms. Not only did the agency rank number one in client satisfaction for the third year in… Continued

Put to the test in myriad ways – from applying PR best practices during a devastating Hurricane season to introducing revolutionary, new products to market – this year’s Platinum PR Award winners set a new… Continued

Winner: Weber Shandwick Weber Shandwick’s worldwide presence was underscored by a year of record growth and award-winning campaigns that ran the PR gamut in 2005. These included an integrated communications effort as the U.S. Department… Continued

Winner: Doubletree Hotels and Cohn & Wolfe Campaign: Doubletree Hotels “Teaching Kids to CARE” Program Doubletree Hotels’ internal CARE philosophy stands for Caring, Attentive, Responsive and Empowered. To take that message outside the hotel company,… Continued

Winner: Kodak, Ketchum and Concentric Communications Campaign: “Cutting the Cord – Kodak Leads the Wireless Photography Revolution” Camera giant Kodak was taking a backseat to digital photography leaders Canon and Nikon, according to media headlines.… Continued

Winner: Latham & Watkins for Recruiting Flash Drive Every year, tens of thousands of qualified candidates graduate from law schools with high grade point averages and an appetite for 80-hour workweeks. Given the extreme competition… Continued

Winner: General Electric Campaign: GE’s World Health Day: Picture a Healthy World in Times Square, New York Early detection and disease prevention are an important element of health, and GE tried to encourage consumers to… Continued