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Winner: New Jersey Department of Health and Senior Services and Fleishman-Hillard New York Campaign: The 20-Minute Test that Could Save Your Love Life New Jersey’s African-American and Hispanic women suffer a disproportionate risk for HIV/AIDS,… Continued

Company: FEMSA and Curran & Connors Campaign: FEMSA 2005 Annual Report FEMSA’s annual report starts out by stating that “in every game there is an innovator, a leader whose vision, style and skill change the… Continued

Winner: Christopher Reeve Foundation and MWWGroup Campaign: Calling All Superheroes: A Smallville Superman Tag PSA The Christopher Reeve Foundation is dedicated to changing the realities of paralysis through grants, research and advocacy. As part of… Continued

Winner: Yahoo! Campaign: Yahoo! 10th Anniversary Global Campaign othing says happy birthday like ice cream (or cake, but that’s another story). In the case of cyber-star Yahoo!, ice cream said happy birthday a whopping 1,696,296… Continued

Winner: Toyota Motor Sales, U.S.A., Inc. Campaign: Toyota Today Toyota Today, published every other month, is distributed to 23,000 of the company’s management and sales staff in dealerships throughout the U.S. Designed to strengthen the… Continued

Winner: Diodes & CCG Investor Relations Campaign: “Sell-Side Analyst Outreach for Diodes” The semiconductor industry was still limping in 2005 from the after-effects of the 2001 economic downturn, which had devastated industries of all shapes… Continued

Winner: Microsoft and Edelman PR Campaign: Microsoft Xbox Colony Turns the Gaming World Upside Down Die-hard gamers aged 16 to 28 are notoriously hard to please, but they also spend upwards of $100 a month… Continued

Winner: Smithsonian National Zoo Campaign: Giant Panda Cub How do you know when a female giant panda is pregnant? You don’t, until she gives birth. Therefore, the Smithsonian National Zoo’s Office of Public Affairs had… Continued

Winner: Peppercom Innovation and reinvention are the defining elements of Peppercom’s approach. This explains why the strategic communications firm rang in its 10th year with both style and substance. Addressing the challenges that keep their… Continued

Company: Bank of America and MWW Group Campaign: “Consumers Keep the Change” Bank of America wanted to teach consumers–who still tend to spend more than they earn and have little in savings–that they can save… Continued