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Winner: Merrill Lynch and Tiller, LLC Campaign: “Hindsight2insight” Calling attention to mistakes is a precarious business, especially when those mistakes involve money – a subject that is sensitive for even the most profligate spenders. To… Continued

Winner: Hudson Highland Group and Ogilvy Public Relations Worldwide Campaign: Creating the “Leading Economic Indicator’s Indicator” Hudson Highland Group was a new company in a competitive landscape: human resources-related professional service firms. The global professional… Continued

Winner: Greater Baltimore Committee for ‘GBC Leader’ Newsletter E-mail is by no means an avant-garde communications vehicle, but that doesn’t mean there aren’t ways to make it more vibrant, effective, relevant or accessible. The Greater… Continued

Winner: The American Heart Association and Cone LLC Campaign: American Heart Association’s Go Red for Women Campaign Heart disease is the single largest killer of American women, yet it is still viewed as an “older… Continued

Winner: Flatiron Communications LLC Campaign: “The Flack” Peter Himmler embraces irony with the title of his blog, “The Flack,” paying “homage” to the PR profession’s history of being the red-headed stepchild of the business world,… Continued

Winner: Microsoft and Waggener Edstrom Worldwide Campaign: Raise the Speed Limit: Microsoft Launches 64-bit Windows When Microsoft was preparing to launch its 64-bit Windows desktop and server, it wanted the technology and business media to… Continued

Winner: Development Counsellors International Campaign: Helping the Displaced of Hurricane Katrina: A National Public Outreach Campaign Recognized as the most devastating natural disaster in the United States in 2005; it was also a juggernaut of… Continued

Winner: Shakespeare Dallas and Carter Public Relations Campaign: Taking Center Stage: Shakespeare Dallas Benefits from PR All the world may very well be a stage, but the Shakespeare Dallas theater company was facing both meager… Continued

Winner: Siemens Corporation and Weber Shandwick Campaign: “Raising the Profile of a Quiet German Giant” Globalization, coupled with the rising cost of labor in the United States, has kick-started a trend of outsourcing businesses to… Continued

Winner: The Hershey Company and Dome HK Campaign: The Versatility of Hershey’s Cocoa Most people don’t need an excuse to consume chocolate, but the Hershey Company had become aware that Hershey’s Cocoa – although most… Continued