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A common childhood retort comes to mind when contemplating the state of one’s corporate reputation: “Sticks and stones may break my bones, but words will never hurt me.” The noble response may work on the… Continued

Communicating on risk-related issues is a challenge under the best of circumstances. The public and the media are rarely guided by a strictly empirical approach to assessing risk: “Based on the facts, how likely is… Continued

Nonprofit: City Year Company: Timberland Timeframe: Ongoing The Timberland Company and City Year are demonstrating that partnerships can move beyond the expected to establish a new baseline, forming a strategic and interdependent alliance. The entities… Continued

PR News will hold its annual Nonprofit PR Awards luncheon December 8 at the National Press Club in Washington, D.C. Rachel Querry, director of public relations for The Humane Society of the United States, will… Continued

When “it” hits the fan and crisis grips a company, one can only hope for an able-bodied communications team to swoop in and pick up the pieces with as little damage to reputation as possible.… Continued

Cartoons Watch Their Waistlines Walt Disney Company’s PR/marketing machine is aligning its brand identity with healthy eating in response to the urgent rise in childhood obesity – a bold move considering the conglomerate’s child-friendly image… Continued

“It takes 20 years to build a reputation and five minutes to ruin it. If you’ll think about that, you’ll do things differently.” Or will you? These oft-quoted words fromWarren Buffett are a favorite among… Continued

Transporting secure data is a risky business, and one where those doing the transporting are assumed to be competent, careful and concerned. But, judging from the rash of security breaches in recent months and years… Continued

Winner: Toyota Motor Sales, U.S.A., Inc. Campaign: Toyota Today Toyota Today, published every other month, is distributed to 23,000 of the company’s management and sales staff in dealerships throughout the U.S. Designed to strengthen the… Continued

Winner: Diodes & CCG Investor Relations Campaign: “Sell-Side Analyst Outreach for Diodes” The semiconductor industry was still limping in 2005 from the after-effects of the 2001 economic downturn, which had devastated industries of all shapes… Continued