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Event Marketing

October 16th, 2006 by

Company: Bank of America and MWW Group Campaign: “Consumers Keep the Change” Bank of America wanted to teach consumers–who still tend to spend more than they earn and have little in savings–that they can save… Continued

Midsize PR Firm of the Year

October 16th, 2006 by

Winner: MWW Group For MWW Group, 2005 was a marquee year, judging by its sweeping success across all platforms. Not only did the agency rank number one in client satisfaction for the third year in… Continued

PR News: The Platinum Issue

October 16th, 2006 by

Put to the test in myriad ways – from applying PR best practices during a devastating Hurricane season to introducing revolutionary, new products to market – this year’s Platinum PR Award winners set a new… Continued

Large PR Firm of the Year

October 16th, 2006 by

Winner: Weber Shandwick Weber Shandwick’s worldwide presence was underscored by a year of record growth and award-winning campaigns that ran the PR gamut in 2005. These included an integrated communications effort as the U.S. Department… Continued

Press Release

October 16th, 2006 by

Winner: Doubletree Hotels and Cohn & Wolfe Campaign: Doubletree Hotels “Teaching Kids to CARE” Program Doubletree Hotels’ internal CARE philosophy stands for Caring, Attentive, Responsive and Empowered. To take that message outside the hotel company,… Continued

Global Communications

October 16th, 2006 by

Winner: Kodak, Ketchum and Concentric Communications Campaign: “Cutting the Cord – Kodak Leads the Wireless Photography Revolution” Camera giant Kodak was taking a backseat to digital photography leaders Canon and Nikon, according to media headlines.… Continued

External Publication

October 16th, 2006 by

Winner: Latham & Watkins for Recruiting Flash Drive Every year, tens of thousands of qualified candidates graduate from law schools with high grade point averages and an appetite for 80-hour workweeks. Given the extreme competition… Continued

PR Sherpa: Life & Work In Balance

October 9th, 2006 by

Balancing work and family is an issue most career women face. Working Mother magazine has released its 21st list of the Top 100 companies for working mothers. Below are 10 examples of the best companies… Continued

PR Pulse

October 9th, 2006 by

What Embargo? Bob Woodward was making headlines again last week, including: “Woodward Book Debut Not Quite as Planned,” in The New York Times. Someone “scooped” Woodward’s publisher, Simon & Schuster, by leaking details on his… Continued

Image Patrol: Tainted Spinach vs. A380 Delays

October 9th, 2006 by

What do contaminated spinach and a big airplane have in common? Jay Chiat once told an audience that the average marketer has more in common with his or her counterpart in Germany than he or… Continued