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Seven Things You Will Learn In This Week’s Issue of PR News 1. PR execs should buy negative words associated with their brand or product to control SEO. 2. PR execs should seek inspiration from… Continued

Communicating Corporate Responsibility Initiatives Survey Results 1. On a scale of 1 to 5, with one being strongly agree and 5 being strongly disagree, how advanced is your corporate responsibility strategy and communications? 1 2… Continued

Winner: Avnet, Inc. Campaign: Avnet Tech Games When computer and electronics distributor Avnet wanted to reach out to community colleges, an under-served market, it worked with Maricopa Community College District in Arizona to create the… Continued

Winner: Timberland and Porter Novelli Campaign: Differentiating the Timberland Story: “The Timberland Way” CSR may be only recently en vogue among the majority of corporations, but a handful of companies have been pioneers for sustainable… Continued

Winner: PricewaterhouseCoopers LLP Campaign: 29k/30: What impact will we have? Being a behemoth organization that spans the United States alone with 60+ offices (not to mention the slew of outposts worldwide) presents its fair share… Continued

Winner: CVS Pharmacy Campaign: CVS All Kids Can CVS enthusiastically supports nonprofit organizations that focus on improving health and education, generating donations of nearly $60 million in the past three years. But it needed a… Continued

Winner: International Organization for Migration and Newlink Communications Campaign: Shining the Light on Human Rights Abuses and Dangers of Trafficked Latino Immigrants Illegal immigration is a dangerous business, in part because it operates so far… Continued

Winner: UNICCO Campaign: UNICCO GreenClean “Guaranteed Clean. Certifiably Green.” Given the use of chemicals and disposable materials, the facilities-services industry (cleaning, custodial, maintenance, landscaping, grounds) is not known for its attention to the environment. UNICCO… Continued

Winner: Prevea Health Care Campaign: Circle of Giving Prevea Health Care engaged its employees in a “virtuous circle” with its Circle of Giving program. Under its Dollars for Doers initiative, Prevea encouraged staff to volunteer… Continued

Winner: Fleishman-Hillard and Ernst & Young Campaign: Above and bEYond: Making ?Inclusiveness Real for LGBT Employees Feeling left out isn’t just a playground phenomenon; history has proven that adults are just as predisposed to exclusiveness… Continued