Winner: UNICCO Campaign: UNICCO GreenClean “Guaranteed Clean. Certifiably Green.” Given the use of chemicals and disposable materials, the facilities-services industry (cleaning, custodial, maintenance, landscaping, grounds) is not known for its attention to the environment. UNICCO… Continued
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Employee Relations
March 26th, 2007 by PRNEWSWinner: Prevea Health Care Campaign: Circle of Giving Prevea Health Care engaged its employees in a “virtuous circle” with its Circle of Giving program. Under its Dollars for Doers initiative, Prevea encouraged staff to volunteer… Continued
Diversity Communications
March 26th, 2007 by PRNEWSWinner: Fleishman-Hillard and Ernst & Young Campaign: Above and bEYond: Making ?Inclusiveness Real for LGBT Employees Feeling left out isn’t just a playground phenomenon; history has proven that adults are just as predisposed to exclusiveness… Continued
Cause Branding Campaign
March 26th, 2007 by PRNEWSTie Winner: CVS Pharmacy & Cone Campaign: CVS All Kids Can CVS Pharmacy is no slacker when it comes to charitable giving; the company donated nearly $60 million to nonprofit organizations focused on improving health… Continued
Annual CSR Report
March 26th, 2007 by PRNEWSWinner: TELUS Corporation Campaign: 2005 CSR Report TELUS is the largest telecommunications company in Western Canada, and the second largest in that country. In 2005 the company also decided it wanted to be known as… Continued
Philanthropy Communications
March 26th, 2007 by PRNEWSWinner: Nike, Inc. Campaign: Nike and ninemillion.org Child’s play is anything but simple for young refugees around the world who have been displaced by war or other crises. Ninemillion.org, a global campaign led by the… Continued
PR NEWS CSR Awards Issue
March 26th, 2007 by PRNEWSCorporate social responsibility – and its many subparts – has been a buzz concept for years, but often the real heroes behind community, charitable or environmental initiatives are the PR managers who spearhead efforts but… Continued
PR News/Cone Inc Survey
March 26th, 2007 by PRNEWSCommunicating Corporate Responsibility Initiatives Survey Results 1. On a scale of 1 to 5, with one being strongly agree and 5 being strongly disagree, how advanced is your corporate responsibility strategy and communications? 1 2… Continued
Stakeholder Engagement
March 26th, 2007 by PRNEWSWinner: Avnet, Inc. Campaign: Avnet Tech Games When computer and electronics distributor Avnet wanted to reach out to community colleges, an under-served market, it worked with Maricopa Community College District in Arizona to create the… Continued
Media Relations
March 26th, 2007 by PRNEWSWinner: Timberland and Porter Novelli Campaign: Differentiating the Timberland Story: “The Timberland Way” CSR may be only recently en vogue among the majority of corporations, but a handful of companies have been pioneers for sustainable… Continued