Winner: Timberland and Porter Novelli Campaign: Differentiating the Timberland Story: “The Timberland Way” CSR may be only recently en vogue among the majority of corporations, but a handful of companies have been pioneers for sustainable… Continued
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Integrated Communications
March 26th, 2007 by PRNEWSWinner: PricewaterhouseCoopers LLP Campaign: 29k/30: What impact will we have? Being a behemoth organization that spans the United States alone with 60+ offices (not to mention the slew of outposts worldwide) presents its fair share… Continued
Community Affairs
March 26th, 2007 by PRNEWSWinner: CVS Pharmacy Campaign: CVS All Kids Can CVS enthusiastically supports nonprofit organizations that focus on improving health and education, generating donations of nearly $60 million in the past three years. But it needed a… Continued
Human Rights Communications
March 26th, 2007 by PRNEWSWinner: International Organization for Migration and Newlink Communications Campaign: Shining the Light on Human Rights Abuses and Dangers of Trafficked Latino Immigrants Illegal immigration is a dangerous business, in part because it operates so far… Continued
Environmental Communications
March 26th, 2007 by PRNEWSWinner: UNICCO Campaign: UNICCO GreenClean “Guaranteed Clean. Certifiably Green.” Given the use of chemicals and disposable materials, the facilities-services industry (cleaning, custodial, maintenance, landscaping, grounds) is not known for its attention to the environment. UNICCO… Continued
Employee Relations
March 26th, 2007 by PRNEWSWinner: Prevea Health Care Campaign: Circle of Giving Prevea Health Care engaged its employees in a “virtuous circle” with its Circle of Giving program. Under its Dollars for Doers initiative, Prevea encouraged staff to volunteer… Continued
Diversity Communications
March 26th, 2007 by PRNEWSWinner: Fleishman-Hillard and Ernst & Young Campaign: Above and bEYond: Making ?Inclusiveness Real for LGBT Employees Feeling left out isn’t just a playground phenomenon; history has proven that adults are just as predisposed to exclusiveness… Continued
Cause Branding Campaign
March 26th, 2007 by PRNEWSTie Winner: CVS Pharmacy & Cone Campaign: CVS All Kids Can CVS Pharmacy is no slacker when it comes to charitable giving; the company donated nearly $60 million to nonprofit organizations focused on improving health… Continued
Annual CSR Report
March 26th, 2007 by PRNEWSWinner: TELUS Corporation Campaign: 2005 CSR Report TELUS is the largest telecommunications company in Western Canada, and the second largest in that country. In 2005 the company also decided it wanted to be known as… Continued
Philanthropy Communications
March 26th, 2007 by PRNEWSWinner: Nike, Inc. Campaign: Nike and ninemillion.org Child’s play is anything but simple for young refugees around the world who have been displaced by war or other crises. Ninemillion.org, a global campaign led by the… Continued