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Winner: PricewaterhouseCoopers LLP Campaign: 29k/30: What impact will we have? Being a behemoth organization that spans the United States alone with 60+ offices (not to mention the slew of outposts worldwide) presents its fair share… Continued

Winner: CVS Pharmacy Campaign: CVS All Kids Can CVS enthusiastically supports nonprofit organizations that focus on improving health and education, generating donations of nearly $60 million in the past three years. But it needed a… Continued

Winner: International Organization for Migration and Newlink Communications Campaign: Shining the Light on Human Rights Abuses and Dangers of Trafficked Latino Immigrants Illegal immigration is a dangerous business, in part because it operates so far… Continued

In contrast to beat reporters who know the issues and players, the rookie reporter or the veteran new to a subject area can be much more difficult to prepare for. The reality of journalism these… Continued

Company: Prevea Health Timeframe: 2006, ongoing Prevea Health prides itself on being a good steward of the community. But this health-care organization, which was born 10 years ago and operates in 12 medical health centers,… Continued

Rethinking Traditional Models It’s widely accepted that blogging has dramatically impacted organizational communications, but Don Wright (Boston University) and Michelle Hinson (Institute for Public Relations) added some new twists at the 10th annual International Public… Continued

If press releases are one of the founding tenets of traditional PR, then multimedia press releases are the wave of current development.

Seven Things You Will Learn In This Week’s Issue Of PR News 1. There is a wiki that posts the organizational charts of companies; employees can update and edit charts for accuracy. 2. Indexes allow… Continued

A few people could argue that PR was, in the very distant past, demonized as a practice grounded in spins and cover-ups, but that has long since changed as the industry asserts itself firmly into… Continued

The wiki phenomenon has a lot to offer the communications profession, but there is a good deal of confusion and controversy in the field about whether to use wikis, and how. In upcoming issues, we’ll… Continued