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Winner: UNICCO Campaign: UNICCO GreenClean “Guaranteed Clean. Certifiably Green.” Given the use of chemicals and disposable materials, the facilities-services industry (cleaning, custodial, maintenance, landscaping, grounds) is not known for its attention to the environment. UNICCO… Continued

Winner: Prevea Health Care Campaign: Circle of Giving Prevea Health Care engaged its employees in a “virtuous circle” with its Circle of Giving program. Under its Dollars for Doers initiative, Prevea encouraged staff to volunteer… Continued

Winner: Fleishman-Hillard and Ernst & Young Campaign: Above and bEYond: Making ?Inclusiveness Real for LGBT Employees Feeling left out isn’t just a playground phenomenon; history has proven that adults are just as predisposed to exclusiveness… Continued

Tie Winner: CVS Pharmacy & Cone Campaign: CVS All Kids Can CVS Pharmacy is no slacker when it comes to charitable giving; the company donated nearly $60 million to nonprofit organizations focused on improving health… Continued

In contrast to beat reporters who know the issues and players, the rookie reporter or the veteran new to a subject area can be much more difficult to prepare for. The reality of journalism these… Continued

Company: Prevea Health Timeframe: 2006, ongoing Prevea Health prides itself on being a good steward of the community. But this health-care organization, which was born 10 years ago and operates in 12 medical health centers,… Continued

Rethinking Traditional Models It’s widely accepted that blogging has dramatically impacted organizational communications, but Don Wright (Boston University) and Michelle Hinson (Institute for Public Relations) added some new twists at the 10th annual International Public… Continued

If press releases are one of the founding tenets of traditional PR, then multimedia press releases are the wave of current development.

Seven Things You Will Learn In This Week’s Issue Of PR News 1. There is a wiki that posts the organizational charts of companies; employees can update and edit charts for accuracy. 2. Indexes allow… Continued

A few people could argue that PR was, in the very distant past, demonized as a practice grounded in spins and cover-ups, but that has long since changed as the industry asserts itself firmly into… Continued