Subscription Content

Company: Rosetta Stone Agency: HBL Media, Carmichael Lynch Spong Timeframe: 2006 The $100 billion language-learning market confirms that having the ability to speak and understand multiple languages is a necessity, as accelerating globalization prompts nations… Continued

*Trade Show Exhibitions Becoming Extinct? A recent BMA Trade Show survey depicts a marketing channel in transition. On June 15, 2007, during the Business Marketing Association Annual Conference, Tim Roberts, president of Catalyst Exhibits Inc.,… Continued

Judging from the millions upon millions of media hits – and the lines snaking around city blocks for days – apparently Apple released its much-buzzed-about iPhone just over a week ago, and consumers are clamoring… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. The 360 degrees of digital influence consist of listening, strategy and engagement. 2. Foundations can reap the benefits of media relations without… Continued

My grandfather was a “finish” carpenter, and a good one. It was his job to show up after the basic construction was complete and do the fancy wood trim and cabinetry on everything from homes… Continued

Company: DFW International Airport Agency: Burson-Marsteller Timeframe: 2004-present When Johnnie comes marching home again, he’ll arrive on a 747 and the good people at Dallas/Fort Worth International Airport will greet him with a private lounge,… Continued

*Calling All Broadcasters: In a May 2007 nationwide survey of broadcasters and reporters, DS Simon Productions asked 79 respondents to grade PR Pros, give insight into how story decisions are made, and address the growing… Continued

Employee morale, an understanding of the impact of change, measurement, assessments of initiatives’ success- all of these issues have two things in common: They all have an undeniable impact on the success of an organization,… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Knowing what keeps your (or your client’s) CEO up at night will make you an invaluable counselor. 2. Ethics can be a… Continued

If you are a child of the 60s or 70s, then you will probably have fond memories of your first Atari console. If you are a product of the 80s, the odds are good that… Continued