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PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why? Simply put, digital… Continued

Company: Goodyear Tire & Rubber Company Agency: Goodyear’s North American Tire PR Unit Timeframe: 2005 Goodyear’s North American Tire PR division didn’t tread lightly when it came to promoting the firm’s newest family of tires,… Continued

*Building Real Brand Loyalty: Steve McKee of BusinessWeek.com makes the point that if a company strives to achieve share of heart among its customers, it will end up with share of wallet as well, but… Continued

Business executives receive a deluge of e-mails every hour of every day, and it’s not because they’re popular. Antiquated methods of communications such as telephone calls, letters and (gasp) face-to-face meetings have been replaced by… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. There are no fewer than 14 ways to measure search engine marketing efforts. 2. When initiating a PR campaign, think “story delivery”… Continued

PR professionals often talk about building relationships on a macro level, whether it’s between organizations, stakeholders or audiences. But the cornerstone of any successful communications executive is his/her ability to connect with key people on… Continued

Web 2.0 – that is, the collective name of the services that let people collaborate and share information online – has given birth to an ornery, brilliant, sometimes-deceitful offspring: PR 2.0.

The ubiquity of today’s strongest and most reputable brands – among them Lego, IKEA and Barilla, according to the 2007 list of Forbes Most Reputable Companies – is in large part due to stalwart communications… Continued

Ever wonder what the differences are when advertising and public relations are competing against each other? Oral tradition has it that media placement through public relations is anywhere from slightly to greatly more effective compared… Continued

Company: Dell Agency: Dell Global CorpComm/IR Department Timeframe: 2006 From a PR standpoint, Dell Inc.’s Global Corporate Communications/Investor Relations (CorpComm/IR) organization confronted an unprecedented challenge in 2006 when news of “exploding batteries” emerged six weeks… Continued