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Web 2.0 – that is, the collective name of the services that let people collaborate and share information online – has given birth to an ornery, brilliant, sometimes-deceitful offspring: PR 2.0.

PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why? Simply put, digital… Continued

Company: Goodyear Tire & Rubber Company Agency: Goodyear’s North American Tire PR Unit Timeframe: 2005 Goodyear’s North American Tire PR division didn’t tread lightly when it came to promoting the firm’s newest family of tires,… Continued

*Building Real Brand Loyalty: Steve McKee of BusinessWeek.com makes the point that if a company strives to achieve share of heart among its customers, it will end up with share of wallet as well, but… Continued

Business executives receive a deluge of e-mails every hour of every day, and it’s not because they’re popular. Antiquated methods of communications such as telephone calls, letters and (gasp) face-to-face meetings have been replaced by… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. There are no fewer than 14 ways to measure search engine marketing efforts. 2. When initiating a PR campaign, think “story delivery”… Continued

Ever wonder what the differences are when advertising and public relations are competing against each other? Oral tradition has it that media placement through public relations is anywhere from slightly to greatly more effective compared… Continued

Company: Dell Agency: Dell Global CorpComm/IR Department Timeframe: 2006 From a PR standpoint, Dell Inc.’s Global Corporate Communications/Investor Relations (CorpComm/IR) organization confronted an unprecedented challenge in 2006 when news of “exploding batteries” emerged six weeks… Continued

*10 Tips for Communicating Change: While organizational change requires more than 10 tips, here are 10 key things to keep in mind when planning, announcing, implementing, and communicating a change initiative: 1. Remember that there’s… Continued

As we near the middle of summer and recent graduates begin to embark on their first job search, the inevitable question always comes up: “How do I differentiate myself from the rest of the pack?”… Continued