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Winner: University of Maryland, Baltimore Campaign: Maryland Magazine The Mission: The University of Maryland, Baltimore, wanted to jazz up its annual research and scholarship publication, Maryland magazine, with special coverage of the university’s bicentennial. The… Continued

Winner: Ogilvy Public Relations Worldwide for the Centers for Disease Control and Prevention Campaign: Screening Saves Lives: Building Awareness. Engaging Communities. Leveraging Partners. The Mission: Since 1999, Ogilvy Public Relations Worldwide has worked with the… Continued

Winner: Chrysler Group and Clear!Blue Campaign: Jeep Stick in the Mud The Mission: To publicize its new four-door Wrangler, the Jeep brand wanted to get creative. The Hook: Joining forces with Clear! Blue and Centra… Continued

Winner: Siemens Medical Solutions, Coyne Public Relations & Medialink Campaign: Bringing Healthcare into the 21st Century The Mission: To build awareness of the importance of having electronic medical records in hospitals, Siemens Medical Solutions wanted… Continued

Winner: DHL Corporate Communications Campaign: DHL Delivers Brand Promise Via Internal Campaign “I’m On It” The Mission: Widely known for being one of the two main global packing and delivery service providers, DHL wanted to… Continued

Winner: Dow Chemical Company and GolinHarris Campaign: Fulfilling the Promise of ‘The Human Element’ The Mission: The chemical industry’s reputation has eroded in recent decades as stakeholders’ trust falters amidst political, environmental and social concerns.… Continued

Winner: Association of Zoos and Aquariums Campaign: Keeping Elephants In Our Future The Mission: They might be among the most popular animals in zoos, but elephants aren’t the most sought after attraction for animal rights… Continued

Winner: Nestlé (Malaysia) Berhad Campaign: Nestlé, Nourishing Malaysia Showcase The Mission: To combat increasing consumer concern about the rise in lifestyle diseases in Malaysia, Nestlé Berhad communications execs wanted to showcase the company’s products that… Continued

Winner: Boost Mobile and Miles Ahead Entertainment Campaign: Boost Mobile RockCorps The Mission: Boost Mobile RockCorps (BMRC) is a program based on youth volunteerism to drive young people to support their communities. The movement launched… Continued

Winner: Heineken USA and Manning Selvage & Lee Campaign: Heineken Premium Light: Trading Up to a New Level of Luxury The Mission: In 2006, Heineken executives decided to do something they hadn’t done in the… Continued