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Winner: Nestlé (Malaysia) Berhad Campaign: Nestlé, Nourishing Malaysia Showcase The Mission: To combat increasing consumer concern about the rise in lifestyle diseases in Malaysia, Nestlé Berhad communications execs wanted to showcase the company’s products that… Continued

Winner: Boost Mobile and Miles Ahead Entertainment Campaign: Boost Mobile RockCorps The Mission: Boost Mobile RockCorps (BMRC) is a program based on youth volunteerism to drive young people to support their communities. The movement launched… Continued

Winner: Heineken USA and Manning Selvage & Lee Campaign: Heineken Premium Light: Trading Up to a New Level of Luxury The Mission: In 2006, Heineken executives decided to do something they hadn’t done in the… Continued

Winner: Nintendo and GolinHarris Campaign: Nintendo “Disrupts” The Interactive Entertainment Industry The Mission: Once a giant in the video game industry, Nintendo’s brand had waned as its two titanic competitors, Microsoft and Sony, asserted themselves… Continued

Winner: Greater Philadelphia Tourism Marketing Corporation (GPTMC) Campaign: SoundAboutPhilly Podcast Tours The Mission: Thanks to a one-year, $350,000 grant from The Pew Charitable Trusts, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) had the financial backing… Continued

Winner: Southwest Airlines Campaign: Nuts About Southwest The Mission: Southwest Airlines PR execs wanted to give consumers a peek inside the corporate culture and allow them to connect with employees in an interactive and transparent… Continued

Winner: Ink, Inc. Campaign: Freedom Is Not Free The Mission: Freedom Is Not Free, a nonprofit organization that raises money for wounded vets, needed to increase the dollar-value of donations received at a pace that… Continued

Winner: The Allstate Corporation Campaign: The Allstate Corporation 2006 Summary Annual Report The Mission: In 2006, the Allstate Corporation was experiencing a troubled period in its history. The insurance industry had hit rock-bottom following a… Continued

Winner: Aveeno and Ogilvy PR Campaign: Aveeno Positively Ageless Fountain of Youth The Mission: With a new line of anti-aging facial care products hitting a very competitive market segment, Johnson & Johnson’s Aveeno brand needed… Continued

Winner: Hershey’s and Hill & Knowlton Campaign: Hershey’s Kisses Walk the Red Carpet The Mission: With the help of Hill & Knowlton, the Hershey’s communications team set out to organize a kick-off event in 2006… Continued