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Tip Sheet: Expecting the Unexpected

October 29th, 2007 by

By Sydney Ayers “No one expects the Spanish Inquisition.” Yes, this line is from a Monty Python skit, and devotees know this particular skit had cast members representing priests from the Inquisition showing up at… Continued

Case Study: An Inconvenient Truth: When Dolphins Were at Risk, One PR Team Took the Plunge

October 29th, 2007 by

Company: Oceana Agency: The Wade Group Timeframe: 2005-2006 A world without dolphins would be a sad one indeed; that tragic possibility might have crystallized into reality had Oceana, an international marine conservation and advocacy group,… Continued

Quick Study: (Mis)Alignment Between Boards & Shareholders; Networking Tips; Staffing Metrics; Collaborative Teams

October 29th, 2007 by

*The Stars Have Aligned … Sort Of: New survey findings reveal that, in the opinion of surveyed high-net work investors and financial advisors, corporate board members are too closely aligned with the interests of executive… Continued

How To…Determine the Best Analytical Techniques for Survey Results

October 29th, 2007 by

In tandem with this week’s feature on implementing effective Web-based surveys, additional attention should be taken to determining the best analytical techniques, as a poorly thought-out choice could completely negate the results’ validity. Here, with… Continued

Did You Know?

October 29th, 2007 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. According to recent survey results, the interests of corporate boards are too closely aligned with those of management. 2. When planning a… Continued

Research 2.0: Planning and Implementing Effective Web-Based Surveys

October 29th, 2007 by

With the explosion of consumer-generated media, citizen journalists and consumer empowerment, opinion research is becoming an increasingly important building block of communications strategies. It is often the best way to take the pulse of your… Continued

Playing the Field: Intercepting Tough Media with Air-Tight Strategies

October 29th, 2007 by

How about this for irony: There are innumerable best-practices lists, training sessions and seminars about how to get the media to tell your story your way, yet university- trained journalists are schooled in the complete… Continued

Case Study: PR Under the Influence: Campaign Drives Home Dangers of Reckless Teens Behind the Wheel

October 22nd, 2007 by

Company: Allstate Foundation Agency: Weber Shandwick and Street Factory Media Timeframe: 2005-present What’s the #1 killer of teens in the U.S.? According to the Center for Disease Control, the National Highway Traffic Safety Administration and… Continued

Quick Study: Leadership Recipe; Prioritizing Brand Attributes; Choosing the Right Web Survey

October 22nd, 2007 by

*Seven Secrets of Inspiring Leaders: According to a recent Maritz Research poll, only 10% of employees look forward to going to work, most blaming leaders for leaving them uninspired. But all leaders have the power… Continued

PR News Nonprofit Award Finalists 2007

October 22nd, 2007 by

It’s that time of year again, when the best nonprofit PR initiatives are feted by PR News in the Nonprofit Awards luncheon (National Press Club, Washington, D.C., November 8) and special issue. Below are this… Continued