*4 Reasons Not To Have two CEOs: TechStars founder David Cohen, after working with two companies that have founders as co-CEOs, has concluded the structure is a bad idea. Here’s why: Equal founders shouldn’t need… Continued
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Tip Sheet: Expecting the Unexpected
October 29th, 2007 by PRNEWSBy Sydney Ayers “No one expects the Spanish Inquisition.” Yes, this line is from a Monty Python skit, and devotees know this particular skit had cast members representing priests from the Inquisition showing up at… Continued
Case Study: An Inconvenient Truth: When Dolphins Were at Risk, One PR Team Took the Plunge
October 29th, 2007 by PRNEWSCompany: Oceana Agency: The Wade Group Timeframe: 2005-2006 A world without dolphins would be a sad one indeed; that tragic possibility might have crystallized into reality had Oceana, an international marine conservation and advocacy group,… Continued
Quick Study: (Mis)Alignment Between Boards & Shareholders; Networking Tips; Staffing Metrics; Collaborative Teams
October 29th, 2007 by PRNEWS*The Stars Have Aligned … Sort Of: New survey findings reveal that, in the opinion of surveyed high-net work investors and financial advisors, corporate board members are too closely aligned with the interests of executive… Continued
How To…Determine the Best Analytical Techniques for Survey Results
October 29th, 2007 by PRNEWSIn tandem with this week’s feature on implementing effective Web-based surveys, additional attention should be taken to determining the best analytical techniques, as a poorly thought-out choice could completely negate the results’ validity. Here, with… Continued
Did You Know?
October 29th, 2007 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. According to recent survey results, the interests of corporate boards are too closely aligned with those of management. 2. When planning a… Continued
Research 2.0: Planning and Implementing Effective Web-Based Surveys
October 29th, 2007 by PRNEWSWith the explosion of consumer-generated media, citizen journalists and consumer empowerment, opinion research is becoming an increasingly important building block of communications strategies. It is often the best way to take the pulse of your… Continued
Playing the Field: Intercepting Tough Media with Air-Tight Strategies
October 29th, 2007 by PRNEWSHow about this for irony: There are innumerable best-practices lists, training sessions and seminars about how to get the media to tell your story your way, yet university- trained journalists are schooled in the complete… Continued
Issues Management: Synthesizing Global Concerns into Business Action Items
October 22nd, 2007 by PRNEWS“Having issues” is rarely a good thing; it implies having a deficit that needs filling, whether the issues are health, personal, mental or marital. For better or worse, PR professionals end up coming to the… Continued
Measuring Web 2.0: Web Analytics Define Standards, Suggest Strategies
October 22nd, 2007 by PRNEWSQuantifying Web traffic is all the rage these days, with businesses doing more online in terms of connecting with consumers and communicating with stakeholders. Now, these businesses must be able to collect data surrounding how… Continued