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Quick Study: Why Founders Shouldn’t Double as CEOs; Corporate Alliances; Web Watch Survey

November 5th, 2007 by

*4 Reasons Not To Have two CEOs: TechStars founder David Cohen, after working with two companies that have founders as co-CEOs, has concluded the structure is a bad idea. Here’s why: Equal founders shouldn’t need… Continued

Tip Sheet: Expecting the Unexpected

October 29th, 2007 by

By Sydney Ayers “No one expects the Spanish Inquisition.” Yes, this line is from a Monty Python skit, and devotees know this particular skit had cast members representing priests from the Inquisition showing up at… Continued

Case Study: An Inconvenient Truth: When Dolphins Were at Risk, One PR Team Took the Plunge

October 29th, 2007 by

Company: Oceana Agency: The Wade Group Timeframe: 2005-2006 A world without dolphins would be a sad one indeed; that tragic possibility might have crystallized into reality had Oceana, an international marine conservation and advocacy group,… Continued

Quick Study: (Mis)Alignment Between Boards & Shareholders; Networking Tips; Staffing Metrics; Collaborative Teams

October 29th, 2007 by

*The Stars Have Aligned … Sort Of: New survey findings reveal that, in the opinion of surveyed high-net work investors and financial advisors, corporate board members are too closely aligned with the interests of executive… Continued

How To…Determine the Best Analytical Techniques for Survey Results

October 29th, 2007 by

In tandem with this week’s feature on implementing effective Web-based surveys, additional attention should be taken to determining the best analytical techniques, as a poorly thought-out choice could completely negate the results’ validity. Here, with… Continued

Did You Know?

October 29th, 2007 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. According to recent survey results, the interests of corporate boards are too closely aligned with those of management. 2. When planning a… Continued

Research 2.0: Planning and Implementing Effective Web-Based Surveys

October 29th, 2007 by

With the explosion of consumer-generated media, citizen journalists and consumer empowerment, opinion research is becoming an increasingly important building block of communications strategies. It is often the best way to take the pulse of your… Continued

Playing the Field: Intercepting Tough Media with Air-Tight Strategies

October 29th, 2007 by

How about this for irony: There are innumerable best-practices lists, training sessions and seminars about how to get the media to tell your story your way, yet university- trained journalists are schooled in the complete… Continued

Issues Management: Synthesizing Global Concerns into Business Action Items

October 22nd, 2007 by

“Having issues” is rarely a good thing; it implies having a deficit that needs filling, whether the issues are health, personal, mental or marital. For better or worse, PR professionals end up coming to the… Continued

Measuring Web 2.0: Web Analytics Define Standards, Suggest Strategies

October 22nd, 2007 by

Quantifying Web traffic is all the rage these days, with businesses doing more online in terms of connecting with consumers and communicating with stakeholders. Now, these businesses must be able to collect data surrounding how… Continued