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It’s that time of year again, when the best nonprofit PR initiatives are feted by PR News in the Nonprofit Awards luncheon (National Press Club, Washington, D.C., November 8) and special issue. Below are this… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Testing smaller segments of your target audience allows you to adjust strategies before rolling out the entire initiative. 2. Your share-of-wallet can… Continued

“Having issues” is rarely a good thing; it implies having a deficit that needs filling, whether the issues are health, personal, mental or marital. For better or worse, PR professionals end up coming to the… Continued

Quantifying Web traffic is all the rage these days, with businesses doing more online in terms of connecting with consumers and communicating with stakeholders. Now, these businesses must be able to collect data surrounding how… Continued

Winner: Taylor Metamorphosis: In 2006, the PR industry bore witness to the birth of a new brand: Alan Taylor Communications transformed its corporate identity and shed its former moniker in favor of a short-and-sweet brand… Continued

Winner: Reynolds Consumer Products and Manning Selvage & Lee Campaign: Grillaxation 2006 The Mission: Reynolds Consumer Products wanted to bring Reynolds Wrap Foil out of the kitchens and into picnic baskets. The Strategy: Enlisting Manning… Continued

Winner: Warschawski Since its founding in 1996 by PR/marketing veteran David Warschawski, the firm bearing his name has grown into one of the most viable operations in the industry. Last year in particular was a… Continued

Winner: Johnson & Johnson Pharmaceutical Services Campaign: The PharmaFrontier The Mission: The PharmaFrontier, Johnson & Johnson’s (J&J) internal magazine for the global research and development unit, needed to build community among R&D employees in a… Continued

Winner: Business Software Alliance & Mindshare Interactive Campaign: BSA Cyber Tree House The Mission: The Business Software Alliance, an international advocacy group that sets out to prevent software piracy, already had a Web site to… Continued

Winner: KFC and Weber Shandwick Campaign: KFC Face from Space The Mission: Already a ubiquitous brand in such far-flung corners of the Earth as South Africa, the Czech Republic and Australia, KFC needed to communicate… Continued