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As the proliferation of online communications continues, the various platforms are morphing into one another and creating a veritable melting pot. If you are looking for tangible proof, just consider multimedia press releases: They combine… Continued

Rebecca Andersen, 28 When Rebecca Andersen joined Opnext in 2001, the laser technology company was on the cusp of major growth. Earlier this year, it went public, which not only globalized Opnext but has expanded… Continued

Account Executive of the Year: Shaun Leavy, Senior Account Executive MWW Group If you’ve got a celebrity-related question, Shaun Leavy is your guy. At MWW Group, he is affectionately referred to as the in-house celebrity… Continued

Every year, PR News honors a select few communications executives whose leadership has helped define the industry, and these four are no exception: From one inductee who could have been a professional tap dancer to… Continued

Account Executive Of The Year WINNER: Shaun Leavy, MWW Group John Abrashkin, Ricochet Public Relations Lissette Capati, Spectrum Science Communications Jason Carlton, Vanguard Media Group Scott Vallee, Airfoil Public Relations Agency Executive of the Year… Continued

Welcome to media relations, and congratulations on your sales position. That’s right. You’re in sales. If you recoil at the term, it’s time for some sober truths. Public relations in total is a sales activity: "selling" a product, company, individual or idea as worthy of a desired action from your target audiences. Consider the words of legendary sales trainer, Zig Ziglar, who rightfully insists: "Everyone is in sales."

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Media relations is a sales job. 2. Depending on the situation, there are phrases that help you bridge away from sensitive issues… Continued

With all the buzz surrounding digital communications and the measurability of eyeballs viewing online platforms, it might be tempting to abandon traditional measurement efforts for the lure of the future. True, measuring online influencers is… Continued

Branding is no longer about tailoring marketing and PR to a product/service – not if you want it to be successful, anyway. You can thank rapid brand proliferation, disintermediation and stakeholder empowerment for that. Today’s… Continued

By Andrew Gilman If you recall the Paul Simon song “50 Ways to Leave Your Lover,” then you can relate to the number of ways to transition – or bridge credibly – to your messages… Continued