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Campaign: truth youth smoking prevention campaign Winner: American Legacy Foundation & ad*itive The 2006-2007 year was a banner one for the truth campaign, an initiative launched eight years ago by the American Legacy Foundation to… Continued

Campaign: Getting the Dirt: 2006-2007 Annual Report Winner: Ogilvy Public Relations & The Soap and Detergent Association To enhance its 2006-2007 annual report, the Soap and Detergent Association (SDA) wanted to spread a message about… Continued

Campaign: Second Chance Tree Project Winner: Converseon & Plant It 2020 While many people are still trying to wrap their minds around the basic logistics of Second Life, the folks at Converseon and Plant It… Continued

Campaign: Nothing But Nets Winner: United Nations Foundation To raise awareness and increase donations to provide insecticide-treated bed nets for malaria prevention in Africa, the UN Foundation launched Nothing But Nets campaign in November 2006.… Continued

Campaign: Breakthrough Magazine Winner: NVCI/Greenspun Media Group The Nevada Cancer Institute (NVCI) had only been open and operational for two years when its executives decided to expand its signature communications piece, Breakthrough Magazine. The publication… Continued

Tvon-Lourie Keels, Communications Manager, Interfaith Ministries For Greater Houston Tvon-Lourie Keels is a one-woman show. As the communications manager of Interfaith Ministries for Greater Houston, Keels – or Lou to her co-workers – represents a… Continued

Director: Emily Callahan, Susan G. Komen For The Cure Nonprofit Dynamo For 25 years, Susan G. Komen for the Cure has become the largest nonprofit organization supporting breast cancer research. Key to its longevity and… Continued

Ellen Lewis, VP Of Corporate Communications, Sesame Workshop Ever heard of Sesame Street? Chances are, if you have watched any television during the last 40 years, you could whistle the tune to the timeless kids’… Continued

Campaign: Start! America Winner: Cone & American Heart Association Physical inactivity is the leading risk factor for heart disease and stroke, which are the number one and three causes of death for all Americans. This… Continued

To become part of the National Cancer Institute-designated Comprehensive Cancer Center, Nevada Cancer Institute needed a Web site that was state-of-the-art in disseminating information about cancer while meeting the needs of its target audience, consisting of patients, their families, researchers, physicians, donors, job seekers, students and the media.