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Campaign: Breakthrough Magazine Winner: NVCI/Greenspun Media Group The Nevada Cancer Institute (NVCI) had only been open and operational for two years when its executives decided to expand its signature communications piece, Breakthrough Magazine. The publication… Continued

Tvon-Lourie Keels, Communications Manager, Interfaith Ministries For Greater Houston Tvon-Lourie Keels is a one-woman show. As the communications manager of Interfaith Ministries for Greater Houston, Keels – or Lou to her co-workers – represents a… Continued

Director: Emily Callahan, Susan G. Komen For The Cure Nonprofit Dynamo For 25 years, Susan G. Komen for the Cure has become the largest nonprofit organization supporting breast cancer research. Key to its longevity and… Continued

By Louise Dixon The performance of e-mail campaigns is one of the easiest public relations activities to measure. But, according to Jupiter Research, a quarter of all marketing and public relations executives either don’t bother… Continued

Company: Silverstein Properties Agency: Rubenstein Communications, Via Group Timeframe: 2005 – 2006 It was the last building to fall on 9/11 and the first to be rebuilt in that area infamously known as “The Pit,”… Continued

*Launch in T-10, 9, 8…: A recent report from Schneider Associates has surveyed the people most involved in successful B2B launches, and put together a list of best practices and success factors for B2B companies… Continued

Organizations’ executives know that most of their biggest influencers have moved online in some capacity, raising the question: How can they be reached via effective integrated social media marketing? When faced with this challenge (especially… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Myblogroll.com is a good resource for bloggers and PR execs to find out who is linking to whom. 2. 78% of surveyed… Continued

These days, it seems like everyone has a cause to promote and a soapbox on which to do it: Al Gore is saving the environment; Oprah is saving uneducated girls in Africa; Angelina Jolie is… Continued

As the proliferation of online communications continues, the various platforms are morphing into one another and creating a veritable melting pot. If you are looking for tangible proof, just consider multimedia press releases: They combine… Continued