Subscription Content

To become part of the National Cancer Institute-designated Comprehensive Cancer Center, Nevada Cancer Institute needed a Web site that was state-of-the-art in disseminating information about cancer while meeting the needs of its target audience, consisting of patients, their families, researchers, physicians, donors, job seekers, students and the media.

Campaign: Transformational Practices: Working Together for Literacy Success Winner: Peel District School Board During the start of a recent school year, the Peel District School Board was faced with a dilemma: The standardized test scores… Continued

Campaign: Join The Fight Winner: Cable Positive & Kismet Films For over 25 years, AIDS has been a major health crisis, and still there is no cure in sight. To reactivate viewer awareness about the… Continued

Campaign: Keeping Elephants in Our Future Winner: PCI & AZA Elephants are among the most popular zoo attractions, but recently their existence in live public displays were coming under fire by animal rights groups. To… Continued

By Louise Dixon The performance of e-mail campaigns is one of the easiest public relations activities to measure. But, according to Jupiter Research, a quarter of all marketing and public relations executives either don’t bother… Continued

Company: Silverstein Properties Agency: Rubenstein Communications, Via Group Timeframe: 2005 – 2006 It was the last building to fall on 9/11 and the first to be rebuilt in that area infamously known as “The Pit,”… Continued

*Launch in T-10, 9, 8…: A recent report from Schneider Associates has surveyed the people most involved in successful B2B launches, and put together a list of best practices and success factors for B2B companies… Continued

Organizations’ executives know that most of their biggest influencers have moved online in some capacity, raising the question: How can they be reached via effective integrated social media marketing? When faced with this challenge (especially… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Myblogroll.com is a good resource for bloggers and PR execs to find out who is linking to whom. 2. 78% of surveyed… Continued

These days, it seems like everyone has a cause to promote and a soapbox on which to do it: Al Gore is saving the environment; Oprah is saving uneducated girls in Africa; Angelina Jolie is… Continued