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Campaign: truth youth smoking prevention campaign Winner: American Legacy Foundation & ad*itive The 2006-2007 year was a banner one for the truth campaign, an initiative launched eight years ago by the American Legacy Foundation to… Continued

Campaign: Getting the Dirt: 2006-2007 Annual Report Winner: Ogilvy Public Relations & The Soap and Detergent Association To enhance its 2006-2007 annual report, the Soap and Detergent Association (SDA) wanted to spread a message about… Continued

Campaign: Second Chance Tree Project Winner: Converseon & Plant It 2020 While many people are still trying to wrap their minds around the basic logistics of Second Life, the folks at Converseon and Plant It… Continued

These days, it seems like everyone has a cause to promote and a soapbox on which to do it: Al Gore is saving the environment; Oprah is saving uneducated girls in Africa; Angelina Jolie is… Continued

As the proliferation of online communications continues, the various platforms are morphing into one another and creating a veritable melting pot. If you are looking for tangible proof, just consider multimedia press releases: They combine… Continued

By Louise Dixon The performance of e-mail campaigns is one of the easiest public relations activities to measure. But, according to Jupiter Research, a quarter of all marketing and public relations executives either don’t bother… Continued

Company: Silverstein Properties Agency: Rubenstein Communications, Via Group Timeframe: 2005 – 2006 It was the last building to fall on 9/11 and the first to be rebuilt in that area infamously known as “The Pit,”… Continued

*Launch in T-10, 9, 8…: A recent report from Schneider Associates has surveyed the people most involved in successful B2B launches, and put together a list of best practices and success factors for B2B companies… Continued

Organizations’ executives know that most of their biggest influencers have moved online in some capacity, raising the question: How can they be reached via effective integrated social media marketing? When faced with this challenge (especially… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Myblogroll.com is a good resource for bloggers and PR execs to find out who is linking to whom. 2. 78% of surveyed… Continued