Subscription Content

*Media Myths: The way communicators spread information is out of sync with the way consumers use media, a new Ketchum/University of Southern California’s Annenberg Strategic Public Relations Center survey of media usage among consumers and… Continued

Few events in our culture generate as much discussion about brands as the annual advertising showcase on the Big Game. But PR should be as excited as their advertising counterparts–and should play a big role… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. To integrate PR into Super Bowl ad efforts, always prepare a crisis plan for unanticipated backlash. 2. Always partner with an agency… Continued

“Innovation” just might be the most overused buzzword of 2007, but in no way does that diminish its significance. It is the crux of modern-day success stories, as organizations in every industry are shifting their… Continued

The end of the year is always a time of reflection, and 2007 gave business people plenty to reflect upon. There were corporate crises galore, from Chinese-manufactured product recalls to phony FEMA press conferences; a… Continued

Company: Tennessee District Attorneys Conference Agency: McNeely Pigott & Fox Public Relations Timeframe: September 2005–August 2006 Since the early 2000s, the abuse and manufacture of methamphetamine (better known as crystal meth, or simply meth) in… Continued

*The Gift of Giving: While tight budgets mean that fewer Americans will be engaging in charitable activities this year, most holiday shoppers are more inclined to choose a brand that supports a charitable cause when… Continued

Employee engagement and high morale is the backbone of strong organizational performance and, as the year comes to a close and companies look ahead to 2008, one industry report highlights a major management conundrum: PR… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Of surveyed PR agencies, the average staff turnover rate was 20.5%. 2. Beginning a campaign without benchmark data makes post-initiative measurement extremely… Continued

New Year’s comes but once a year, and it’s traditionally a time of renewed energy and promises of better performances to come. Personal commitments as we transition into 2008 are front of mind for many,… Continued