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Company: Frito-Lay Agency: Ketchum Timeframe: 2006-2007 In the wake of America’s newfound obsession with health and nutrition, the Frito-Lay brand needed to clean up its greasy image in favor of something more calorie-conscience. Swapping cottonseed… Continued

*Media Myths: The way communicators spread information is out of sync with the way consumers use media, a new Ketchum/University of Southern California’s Annenberg Strategic Public Relations Center survey of media usage among consumers and… Continued

Few events in our culture generate as much discussion about brands as the annual advertising showcase on the Big Game. But PR should be as excited as their advertising counterparts–and should play a big role… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. To integrate PR into Super Bowl ad efforts, always prepare a crisis plan for unanticipated backlash. 2. Always partner with an agency… Continued

“Innovation” just might be the most overused buzzword of 2007, but in no way does that diminish its significance. It is the crux of modern-day success stories, as organizations in every industry are shifting their… Continued

The end of the year is always a time of reflection, and 2007 gave business people plenty to reflect upon. There were corporate crises galore, from Chinese-manufactured product recalls to phony FEMA press conferences; a… Continued

New Year’s comes but once a year, and it’s traditionally a time of renewed energy and promises of better performances to come. Personal commitments as we transition into 2008 are front of mind for many,… Continued

As consumers increasingly place emphasis on goodwill, corporate brands are seeing the business benefits of aligning with good causes. Thus, nonprofits find themselves poised for incredible growth opportunities, but they face an ever-growing need to… Continued

By Marjorie Clifton Never before has the generation gap been more obvious in the workplace. Part of the chasm has to do with a workforce of Baby Boomers who choose to retire later, creating a… Continued

Company: Tennessee District Attorneys Conference Agency: McNeely Pigott & Fox Public Relations Timeframe: September 2005–August 2006 Since the early 2000s, the abuse and manufacture of methamphetamine (better known as crystal meth, or simply meth) in… Continued