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In honor of the holiday season and New Year’s, PR News will not publish on December 24 or December 31, 2007. We will resume publication on January 7, 2008. In the meantime, PR News editors… Continued

You have to feel for today’s chief marketing officer. Some industry experts peg the beleaguered CMO’s average on-the-job life expectancy at anywhere between 18 and 26 months. In other words, short enough to think a… Continued

Company: Frito-Lay Agency: Ketchum Timeframe: 2006-2007 In the wake of America’s newfound obsession with health and nutrition, the Frito-Lay brand needed to clean up its greasy image in favor of something more calorie-conscience. Swapping cottonseed… Continued

*Media Myths: The way communicators spread information is out of sync with the way consumers use media, a new Ketchum/University of Southern California’s Annenberg Strategic Public Relations Center survey of media usage among consumers and… Continued

Few events in our culture generate as much discussion about brands as the annual advertising showcase on the Big Game. But PR should be as excited as their advertising counterparts–and should play a big role… Continued

By Marjorie Clifton Never before has the generation gap been more obvious in the workplace. Part of the chasm has to do with a workforce of Baby Boomers who choose to retire later, creating a… Continued

Company: Tennessee District Attorneys Conference Agency: McNeely Pigott & Fox Public Relations Timeframe: September 2005–August 2006 Since the early 2000s, the abuse and manufacture of methamphetamine (better known as crystal meth, or simply meth) in… Continued

*The Gift of Giving: While tight budgets mean that fewer Americans will be engaging in charitable activities this year, most holiday shoppers are more inclined to choose a brand that supports a charitable cause when… Continued

Employee engagement and high morale is the backbone of strong organizational performance and, as the year comes to a close and companies look ahead to 2008, one industry report highlights a major management conundrum: PR… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Of surveyed PR agencies, the average staff turnover rate was 20.5%. 2. Beginning a campaign without benchmark data makes post-initiative measurement extremely… Continued