Seven Things You Will Learn In This Week's Issue Of PR News
1. 32.2% of survey respondents think CEO compensation is too high in most cases, up from 25% who thought so from 1998 through 2001.
2. Strategic partnerships are key when looking to translate a PSA into another language.
3. The right e-mail service provider and Internet service provider are key in avoiding spam filters when conducting e-mail marketing efforts.
4. Consumer-driver influencers are in an early evolutionary state; podcasts and blogs are only the beginning.
5. In the next three to five years, there will be a limit on the value of environmental labels.
6. Mobile marketing initiatives must allow consumers to opt-in.
7. General Motors topped the chart for the most popular video content provider in 2007.