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"Most major crises start with a bad idea." That from a slide used by Gary Sheffer, executive director of Communications & Public Affairs at General Electric. But how much of what we think we know… Continued

Company: American Society of Plastic Surgeons Agency: KDPaine & Partners Timeframe: 2006–Ongoing The American Society of Plastic Surgeons (ASPS), the world’s largest plastic surgery specialty organization, needed to wrap its proverbial arms around the effectiveness… Continued

*Top Execs at the Podium: Participation of C-level executives at top-tier speaking events is soaring, according to new research released by Weber Shandwick. The results suggest that the world’s leading companies are taking advantage of… Continued

Nonprofit organizations often face the challenge of a big initiative supported by a small bankroll. While nonprofits come in all shapes and sizes, there is a general procedure for all nonprofit professionals can follow a… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When conducting market research, choose frameworks carefully; 3-point favorability scales differ greatly from 4-point ones. 2. Even if a measurement budget starts… Continued

Gone are the days of cafeteria warfare, where the decision of where to sit and with whom defined you in the social hierarchy–or so you thought. True, playground initiations (and, now, MySpace popularity contests) are… Continued

Actions may speak louder than words, but numbers speak louder than actions–at least where getting C-suite buy-in is concerned. Hence the importance of measurement, metrics, accountability, quantifiable outcomes, analysis. No matter your preferred label, as… Continued

Today, even though good communication is vital to every organization’s success, we still agonize over measuring the effectiveness of our programs. So, is your organization getting the most out of its communications dollars? The odds… Continued

Company: Nationwide Agency: Fleishman Hillard Timeframe: Ongoing As more Baby Boomers slide into retirement, information on planning and saving for this milestone phase of life has dominated the airwaves and the print media. The messaging… Continued

*Advocacy vs. Advertising: A consumer survey conducted by Weber Shandwick across the UK, Germany, Italy and Spain demonstrates the increasing importance of brand advocacy, that is, the act of consumers promoting a brand to peers… Continued