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The just-released Generally Accepted Practices (GAP) survey from the Strategic Public Relations Center at the USC Annenberg School for Communication offers a detailed glimpse into the inner workings of the communications function, especially regarding reporting… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. In today’s business environment, employee training is an investment, not a cost. 2. Pitch unexpected media outlets by identifying shared interests between… Continued

Thoughts of the dire economy and the housing market crisis weighed heavily on Mort Zuckerman’s mind as he delivered the keynote speech at last night’s 2008 PRSA-Big Apple Awards held in the Rainbow Room. With… Continued

By Colleen Edwards Although good results can occur from suboptimal client-agency relationships, the most successful programs–those with continuous dialogue, respect and remarkable results–are the ones with healthy client-agency relationships. Having been on both the agency… Continued

Company: Yum Brands Agency: Weber Shandwick Timeframe: 2007 More than 850 million people go to bed hungry, which accounts for more deaths each year than war, tuberculosis and AIDS combined. Put plainly, a child dies… Continued

*Power to the People: According to a recent Nokia study, the current wave of user-created media may be here to stay. Nokia polled trend-setting consumers from 17 countries about their online behavior and lifestyles. Extrapolating… Continued

When put on the spot during media interviews, spokespeople often fall back on prepackaged phrases that tend to be counterproductive and, at times, downright destructive. With that in mind, PR professionals should train spokespeople to… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. During a media interview, “no comment” is a comment, and it’s one to avoid. 2. 35% of survey respondents said their company… Continued

Yes, digital communications platforms have made the days of in-person interactions seem like the Stone Age, but there’s still a lot to be said for coming together and (gasp) talking face-to-face. Professional networking, developing business… Continued

Remember when “viral” had anything but good connotations? It suggested unstoppable strains of the stomach flu and microscopic bugs crawling around a Petri dish. The same could be said for guerrilla tactics; being ambushed in… Continued