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Seven Things You Will Learn In This Week’s Issue Of PR News 1. Public relations and marketing professionals can be held liable for disseminating unsubstantiated claims in their messages to stakeholders. 2. Generation Y makes… Continued

Modern-day professionals must constantly reinvent themselves to stay competitive in the ever-evolving business landscape. This is especially true for communications executives, whose pace of personal reinvention must match that of their rapidly transforming discipline. For… Continued

Company: MidMichigan Health Center-Midland Agency: Bolger + Battle Timeframe: 2006-ongoing According to current statistics, every 45 seconds someone in the U.S. suffers a stroke, and every three minutes someone dies from one. Stereotypes notwithstanding, strokes… Continued

*The Upward Viral Spiral Continues: A comScore Video Metrix survey has revealed that Internet video continues to grow at astounding rates. The survey found that during March 2008, U.S. Internet users watched a total of… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Ethics officers should not report directly to the CEO. 2. 58% of survey respondents do not have a designated ethics officer at… Continued

Communications professionals don’t necessarily lie, but they sure can be deceptive–especially when it comes to messaging surrounding corporate social responsibility (CSR) and green initiatives. And who can blame them? Consumer skepticism of green advertising abounds… Continued

Reputation is consistently ranked as a top concern among business leaders. The 2008 Edelman Trust Barometer revealed that 90% of respondents believe that a company’s overall reputation is an important factor in building trust. A… Continued

By Joe Froelich Recession. The “R” word. Given the housing doldrums and challenging cost escalation of late, the recession buzzword can be seen or heard seemingly once a minute on TV, radio newspapers and around… Continued

Company: Capella University Agency: Weber Shandwick Timeframe: 2006-2007 Antarctica is considered to be the driest, coldest and windiest of the continents–hardly the place you’d want to go for a sporting event, let alone any event… Continued

*If You Can’t Beat It, Blog It? Brodeur, along with its partner Marketwire, announced the results of a study that examined journalists’ relationships with new media. The survey showed that reporters’ perceptions and participation within… Continued