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*Talkin’ Bout My Reputation: The Reputation Institute’s third annual Global Pulse consumer perception survey puts Toyota ahead of other mega-corporations like Google, Ikea and Johnson & Johnson in reputation rankings. The survey was designed to… Continued

CSR is becoming an increasingly relevant element of investor relations–at least, that was the message at the National Investor Relations Institute (NIRI) Annual Conference, held last week in San Diego. As this issue’s story “It’s… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 66% of executives polled have undertaken fewer than four high-profile initiatives to improve their marketing and sales capabilities over the course of… Continued

Last week, PR News explored the nuanced challenges of reinvigorating a personal brand after a professional transition (PRN 06-09-08, “Comeback Kids: Refreshing Your Personal Brand in the Wake of Change”). This week, we’re taking this… Continued

Although it’s widely known that CSR is much more than a passing trend as far as public interest is concerned, executives are still challenged to engage all corporate audiences in the context of CSR. Among… Continued

Last week was a big one for politics and public relations. Not only did the race for the Democratic nomination finally end, but the controversy surrounding former White House press secretary Scott McClellan’s tell-all book… Continued

By Frank Ovaitt Public relations is in the trust-making business. What communications professionals do revolves around establishing and maintaining relationships. Yet it often appears that we public relations practitioners are not trusted ourselves. And when… Continued

Company: Deloitte & Touche USA Agency: MWW Group Timeframe: 2007 According to a recent study conducted by Rainmaker Thinking Inc., Generation Y is the fastest-growing population in the workforce, representing 22% of all employees. By… Continued

*Easy Being Green, Theoretically: According to Mediamark Research & Intelligence’s Survey of the American Consumer, considering oneself “green” and actually following through with its philosophies are two entirely different things. The study showed that the… Continued

In 2003, a legal settlement was reached that continues to have a huge impact on the communications industry; the only problem is that many people just don’t know it. At the heart of Nike v.… Continued