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It’s surprising how often PR professionals stump potential clients simply by asking them why they want to "go green." Rarely do these execs respond by articulating the business/social goals that led to the decision. In… Continued

By Rick Gould In the PR agency business, consider a recessionary period to be any point when your operating profit drops below 20% of the top of the line. It may sound harsh, but there… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 43% of survey respondents personally maintain or produce their own social networking page. 2. 26% of survey respondents personally maintain or produce… Continued

The changing business environment, defined largely by emerging digital communications platforms and stakeholder empowerment, continues to reshape the communications profession, driving executives in the field to become thought leaders and counselors within their organizations. This… Continued

Digital media platforms may define the way people interact in the modern workplace, but how integrated is it in their personal communications repertoires? According to the results of the PR News/Medialink Digital Media Use survey,… Continued

When faced with a crisis situation or controversy, many reporters and citizen activists will ask hostile questions of spokespeople, be it in the media, during speeches and committee hearings or at annual stockholder meetings. It’s… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Responding to hostile questions using sensory modes can be an effective way to turn an interview around. 2. More than two in… Continued

Times are tough for PR executives, and there’s no sign of that changing anytime soon. And it’s not because the public relations profession is deflating alongside other recession-stricken industries, or that its foremost leaders aren’t… Continued

When it rains, it pours, as the old adage goes, and no one is more attuned to this right now than Yahoo executives. Over the course of just a few months, the search engine company… Continued

By Patricia Thorp When unexpected crises hit a company, executives often find themselves rudderless in a monsoon of media calls. If they don’t know how to effectively communicate their company’s story, they can cause significant… Continued