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By Andy Gilman Perhaps too often we learn from others’ mistakes rather from their examples. In this vein, one of the positives that has come from Tim Russert’s unexpected passing is the reminder to learn… Continued

Company: Delta Airlines Agency: Ketchum Timeframe: 2006-2007 It couldn’t have come at a worse time for Delta Air Lines. The company was about to file its reorganization plan with the U.S. Bankruptcy Court, when, on… Continued

*Professional Attire Gets the Edge: Dressing the part at the office is more important than ever, according to a CareerBuilder.com report, which found that 41% of surveyed employers believe that people who dress better/more professionally… Continued

Social networks have become a mainstay of many successful PR campaigns based on their ability to host interactive communications among audiences. Now, marketers are increasingly tapping these platforms to help them “hook up” with their… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Recommendation engines are good tools to help customize marketing on social networks. 2. 54% of surveyed employers give greater consideration to job… Continued

When a patient died during a clinical trial last year, Targeted Genetics, a publicly traded biotech company based in Seattle, found itself in a tailspin as it dealt with a flurry of negative media attention,… Continued

One of the best responses to an anticipated crisis is taking action to prevent the crisis from occurring in the first place. By doing so, you have a better chance of avoiding being pulled into… Continued

Company: CVS/pharmacy Agency: Weber Shandwick Timeframe: 2005-ongoing As with many pharmacy retailers, CVS/pharmacy is experiencing a shortage of pharmacists and pharmacy technicians. And, as Baby Boomers continue to hit their sixties and contemplate retirement, there… Continued

*Talkin’ Bout My Reputation: The Reputation Institute’s third annual Global Pulse consumer perception survey puts Toyota ahead of other mega-corporations like Google, Ikea and Johnson & Johnson in reputation rankings. The survey was designed to… Continued

CSR is becoming an increasingly relevant element of investor relations–at least, that was the message at the National Investor Relations Institute (NIRI) Annual Conference, held last week in San Diego. As this issue’s story “It’s… Continued