Subscription Content

*Eat, Sleep, Work: A recently released study conducted by BIGresearch reveals that Americans spend 60% of their waking hours working, the largest percentage ever. Operating under the assumption that these long hours inevitably impact consumers’… Continued

By Andy Gilman Perhaps too often we learn from others’ mistakes rather from their examples. In this vein, one of the positives that has come from Tim Russert’s unexpected passing is the reminder to learn… Continued

Company: Delta Airlines Agency: Ketchum Timeframe: 2006-2007 It couldn’t have come at a worse time for Delta Air Lines. The company was about to file its reorganization plan with the U.S. Bankruptcy Court, when, on… Continued

*Professional Attire Gets the Edge: Dressing the part at the office is more important than ever, according to a CareerBuilder.com report, which found that 41% of surveyed employers believe that people who dress better/more professionally… Continued

Social networks have become a mainstay of many successful PR campaigns based on their ability to host interactive communications among audiences. Now, marketers are increasingly tapping these platforms to help them “hook up” with their… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Recommendation engines are good tools to help customize marketing on social networks. 2. 54% of surveyed employers give greater consideration to job… Continued

When a patient died during a clinical trial last year, Targeted Genetics, a publicly traded biotech company based in Seattle, found itself in a tailspin as it dealt with a flurry of negative media attention,… Continued

One of the best responses to an anticipated crisis is taking action to prevent the crisis from occurring in the first place. By doing so, you have a better chance of avoiding being pulled into… Continued

Last week, PR News explored the nuanced challenges of reinvigorating a personal brand after a professional transition (PRN 06-09-08, “Comeback Kids: Refreshing Your Personal Brand in the Wake of Change”). This week, we’re taking this… Continued

Although it’s widely known that CSR is much more than a passing trend as far as public interest is concerned, executives are still challenged to engage all corporate audiences in the context of CSR. Among… Continued