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Company: ThinkFirst Missouri Agency: Perrygraf, Graphics by Design Timeframe: 2007-ongoing Every year, nearly 500,000 people in the U.S. sustain a debilitating brain or spinal cord injury. Among children and teens, it’s the leading cause of… Continued

*Talkin’ Bout Y Generation: A report released by MeriTalk last week entitled “Generation Y’s Bill of Rights” considers how Generation Y (loosely defined as the offspring of Baby Boomers) obtains information and interacts with the… Continued

In honor of Independence Day, PR News will not be published on July 7. Publication will resume on July 14. Have a safe and happy 4th!

By Liz Gorman In years past, a company with strong philanthropic activities was viewed as a pillar of the community–a good corporate citizen. Today, companies are defining their corporate citizenship–or corporate responsibility–less by their charitable… Continued

Company: Dove Hair Care Agency: Edelman Public Relations Timeframe: 2007 Hair trends may fluctuate from year to year, but one thing remains constant: For many women, hair care is more than a routine–it’s an obsession.… Continued

*Eat, Sleep, Work: A recently released study conducted by BIGresearch reveals that Americans spend 60% of their waking hours working, the largest percentage ever. Operating under the assumption that these long hours inevitably impact consumers’… Continued

Who says PR agencies are feeling the heat of the current economic downturn? No one from StevensGouldPincus at least, judging from the consultancy’s recently released Best Practices Benchmarking Survey. The survey, which polled more than… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 57% of survey respondents believe they are more engaged with the upcoming presidential election because of digital communications. 2. The percentage of… Continued

It’s the age-old PR dilemma: Communicators want bigger budgets from senior management. Senior management wants more numbers from communicators. Communicators can’t measure their efforts to get said numbers without bigger budgets. Welcome to the modern-day… Continued

An organization’s brand and culture are arguably the two biggest contributing factors to its bottom-line success, and they are indisputably intertwined–so much so that differentiating them can be a daunting exercise. Despite the intangibility of… Continued