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Seven Things You Will Learn In This Week’s Issue Of PR News 1. Responding to hostile questions using sensory modes can be an effective way to turn an interview around. 2. More than two in… Continued

Times are tough for PR executives, and there’s no sign of that changing anytime soon. And it’s not because the public relations profession is deflating alongside other recession-stricken industries, or that its foremost leaders aren’t… Continued

When it rains, it pours, as the old adage goes, and no one is more attuned to this right now than Yahoo executives. Over the course of just a few months, the search engine company… Continued

Who says PR agencies are feeling the heat of the current economic downturn? No one from StevensGouldPincus at least, judging from the consultancy’s recently released Best Practices Benchmarking Survey. The survey, which polled more than… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 57% of survey respondents believe they are more engaged with the upcoming presidential election because of digital communications. 2. The percentage of… Continued

It’s the age-old PR dilemma: Communicators want bigger budgets from senior management. Senior management wants more numbers from communicators. Communicators can’t measure their efforts to get said numbers without bigger budgets. Welcome to the modern-day… Continued

An organization’s brand and culture are arguably the two biggest contributing factors to its bottom-line success, and they are indisputably intertwined–so much so that differentiating them can be a daunting exercise. Despite the intangibility of… Continued

In honor of Independence Day, PR News will not be published on July 7. Publication will resume on July 14. Have a safe and happy 4th!

By Liz Gorman In years past, a company with strong philanthropic activities was viewed as a pillar of the community–a good corporate citizen. Today, companies are defining their corporate citizenship–or corporate responsibility–less by their charitable… Continued

Company: Dove Hair Care Agency: Edelman Public Relations Timeframe: 2007 Hair trends may fluctuate from year to year, but one thing remains constant: For many women, hair care is more than a routine–it’s an obsession.… Continued