Subscription Content

Seven Things You Will Learn In This Week’s Issue Of PR News 1. To successfully align marketing and PR efforts, you must plan a completely integrated platform. 2. Less than 20% of survey respondents say… Continued

Measurement is the bread and butter for communications executives, as this professional population is constantly on the lookout for tangible ways to quantify their efforts and, in turn, get buy-in from the powers that be… Continued

Although today’s social media-obsessed culture is familiar territory to most marketers and corporate communicators, investor relations professionals have been more hesitant to jump on the bandwagon. This trend is starting to change, though, as companies… Continued

Tired of hearing the word “recession” yet? If so, don’t worry–it won’t be mentioned again (not in this article, anyway), because all signs indicate that the public relations profession is moving onward and upward at… Continued

By Ted Pincus Whether you’re in PR agency management or heading the PR staff of an organization, one of the most frequently recurring nightmares disrupting your sleep nowadays must be employee retention. If employee relationships… Continued

By Frank Ovaitt Is there such a thing as public relations ethics? Shannon A. Bowen, Ph.D., of Syracuse University, poses that question in the Institute for Public Relations Essential Knowledge Project’s "Ethics and Public Relations"… Continued

Company: National Coffee Assn. Agency: Wyatt Communications Timeframe: 2004-2008 Despite fleeting spikes in coffee consumption during the last 50 years, the percentage of U.S. adults who drink coffee on a regular basis has declined steeply… Continued

*Web Ad Spending Swells, Traditional Sputters: A study conducted by WPP Group across 35 nations indicates that the majority of media investment growth in the West is attributable to Web advertising. As a virtually inevitable… Continued

News conferences have come under renewed scrutiny lately; they’re the 21st century communications tool that gets no respect. With the advent of social media and other tools that enable people to "gather" and communicate remotely… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Partnering with scientists and researchers adds credibility to a campaign, especially when it is health-related. 2. The amount of time consumers spend… Continued