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“Going green” is such a loaded phrase that it deserves some brief clarification. “Going green” is not a scientific phrase; it is vague enough to be deceptive. Decisions concerning the environment always involve trade-offs and… Continued

‘Tis the season to hear speeches. It’s all too clear right now that a well-written speech delivered with the right mix of rhetorical passion and inflection has the power to stir crowds and change public… Continued

Company: Little Caesar Enterprises Agencies: Fishman PR, MRG and Evins Communications Timeframe: 2006-ongoing To thank the men and women of the military for their service, national pizza chain owner Little Caesar Enterprises Inc. did more… Continued

*You’ve Got (Unread) Mail: E-mail overload is nothing new, leaving communications professionals struggling to find new methods to increase deliverability, opens, clicks and conversions in e-mail marketing efforts. According to the “Elements of E-mail” survey… Continued

The PR People Awards, PR News’ annual showcase of the top talent in public relations, single out innovative professionals making communications matter in the marketplace. This year’s finalists, listed below, set the benchmark for PR… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 11% of surveyed CEOs expect employment to rise over the next quarter, while 46% think it will fall. 2. Studies have shown… Continued

During the past six weeks, three of the most widely viewed events of the year–the Olympics in Beijing, the Democratic National Convention in Denver and the Republican National Convention in Minneapolis-St. Paul–took the world stage… Continued

On Aug. 1, 2008, Peppercom employees learned that four senior managers were missing following a quarterly summit in Singapore, leaving only one member of the management team– co-founder and managing partner, Steve Cody–in New York… Continued

By Betsy Brod While there are no tried-and-true steps to take when a shareholder activist contacts a company’s management, there are actions that can mitigate potential damage. A study that evaluated 13D filings between 2001… Continued

In honor of Labor Day, PR News will not be published on Sept. 1. We will resume publication on Sept. 8. In the meantime, PR News editors wish you a safe and happy holiday.