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*Global Brand Blockbusters: For the eighth consecutive year, BusinessWeek teamed up with Interbrand, a leading brand consultancy, to publish a ranking of the top 100 global brands by brand value. Google, Apple and Amazon are… Continued

In the past, a few watchdogs may have kept close tabs on an organization; today that number has skyrocketed, with social networks monitoring, discussing and questioning the motives of deep-pocket companies that claim to be… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When measuring the success of media training for blogs, consider keyword pickup and tonality. 2. Coca-Cola is the top global brand for… Continued

We’ve all seen our share of Internet hoaxes. The random e-mail calling for a boycott of a major oil company; the forwarded message of a worried mother whose daughter was sickened by a popular food;… Continued

Media relations is a prime component of public relations, but it largely encompasses proactively engaging journalists to get coverage. When the tables are turned and communicators (or their clients) are in the media spotlight answering… Continued

In the past, a few watchdogs may have kept close tabs on an organization; today that number has skyrocketed, with social networks monitoring, discussing and questioning the motives of deep-pocket companies that claim to be… Continued

By Gene Marbach A quick look at the headlines on any given day will tell you that times are tough. Corporate managers are pinching pennies and looking to maximize the value of their communications budgets.… Continued

Ordering a pizza can now be done with the press of a button no matter where you are, thanks, in part, to the "What’s Next? Text!" campaign conducted by Papa John’s Pizza and Fleishman-Hillard.

Communications executives have an increasing number of tools in their arsenals with the advent of digital media. These are in addition to their old reliable media pitching techniques. While all of these options make media… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Ombudsmen are an oft-overlooked channel of access for conveying a message or defending a point. 2. 22% of surveyed hiring managers use… Continued