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Media relations is a prime component of public relations, but it largely encompasses proactively engaging journalists to get coverage. When the tables are turned and communicators (or their clients) are in the media spotlight answering… Continued

In the past, a few watchdogs may have kept close tabs on an organization; today that number has skyrocketed, with social networks monitoring, discussing and questioning the motives of deep-pocket companies that claim to be… Continued

By Michael Schick In this digital media age in which two-way communications and social media tools continue to grow in use and influence, it’s tempting for a client to conclude that a less "cool" media… Continued

Company: AISI Agency: Blue Worldwide & Vistance Timeframe: 2006-ongoing Despite the technological and environmental advances that transformed it into a recycling leader, America’s steel industry was still being characterized with outdated terms by U.S. policy… Continued

*Global Brand Blockbusters: For the eighth consecutive year, BusinessWeek teamed up with Interbrand, a leading brand consultancy, to publish a ranking of the top 100 global brands by brand value. Google, Apple and Amazon are… Continued

By Gene Marbach A quick look at the headlines on any given day will tell you that times are tough. Corporate managers are pinching pennies and looking to maximize the value of their communications budgets.… Continued

Ordering a pizza can now be done with the press of a button no matter where you are, thanks, in part, to the "What’s Next? Text!" campaign conducted by Papa John’s Pizza and Fleishman-Hillard.

Communications executives have an increasing number of tools in their arsenals with the advent of digital media. These are in addition to their old reliable media pitching techniques. While all of these options make media… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Ombudsmen are an oft-overlooked channel of access for conveying a message or defending a point. 2. 22% of surveyed hiring managers use… Continued

“Going green” is such a loaded phrase that it deserves some brief clarification. “Going green” is not a scientific phrase; it is vague enough to be deceptive. Decisions concerning the environment always involve trade-offs and… Continued