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By Avinoam Nowogrodski Marketing managers are challenged daily to execute the projects in their marketing calendars on time, on budget and with the right degree of quality. The war stories of last- minute fire drills… Continued

Company: PepsiCo Agency: Clifford/Bratskeir PR Timeframe: 2006 In the past few years, obesity among minority populations has reached epidemic proportion. According to the Center for Disease Control, cultural factors related to dietary choices, physical activity… Continued

*Search Still Segregated: A recently released report from iProspect, conducted by JupiterResearch, reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, in turn uncovering a disconnect between… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 55% of surveyed search engine marketers intentionally integrate their efforts with at least one offline channel. 2. You should never believe your… Continued

By Katie Paine The news here is not that Georgia and Russia are fighting a war; it’s that they are fighting just as hard in the headlines and in cyberspace as they are on the… Continued

Green may be the color of the moment, but it’s more than a fleeting trend; on the contrary, it’s a movement that is being formalized by the more than 195 bills, resolutions and amendments that… Continued

By Jeff Mascott The emergence of user-generated content on social networking platforms like YouTube, as well as the ubiquity of forward-to-a-friend tools on Web sites, have made going viral the new buzz phrase for generating… Continued

*”Gamma Females” Are Valuable Marketing Targets: A new report by the Meredith Corp. shatters the conventional wisdom that “alpha females” hold the bulk of buying/critiquing power, and as such warrant the most targeting. It is… Continued

The term “guerrilla PR” invokes the scrappy tactics of stealthy combatants and a rough-around-the-edges approach to generating buzz around a communications campaign. Made even more relevant by Web 2.0 technologies, many of the most successful… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. The best ideas are based on four principles: utility, juxtaposition, humor and image. 2. Your favorite color could be connected to your… Continued