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In today’s 24/7 information universe, where adversity can affect–or, worse yet, pummel–the reputation of a company regardless of its office hours, mastering the art of online crisis communications is an industry imperative. Nowhere was this… Continued

Forget the lawn signs, campaign buttons and bumper stickers. The internet and more specifically, social networks are providing a compelling and persuasive platform for this year’s presidential candidates to lure and rally prospective voters. Each… Continued

*Consumers Crave Social Interaction: According to the findings of the 2008 Cone Business in Social Media Study, nearly 60% of Americans interact with companies on a social media Web site, and one in four interact… Continued

Seven Things You Will Learn in This Week’s Issue of PR News 1. Communications-related programs are among the most popular for students abroad. 2. Customer service is a great way to demonstrate ROI of online… Continued

Like it or not, the media–and business–landscape has changed dramatically in recent hours, weeks, months and years, leaving communications professionals to educate their C- suites as to how to understand new audiences and adjust their… Continued

Social media may have already made its way into mainstream communications but, according to the results of the PR News/BurrellesLuce Media Measurement and Analysis Survey, it hasn’t broken through the measurement front–yet. The survey, which… Continued

Scott Chaikin, head of Dix & Eaton, sent this email to clients last week, and provided a copy to PR News. If you’d like to share similar communiqués with clients or other stakeholders during these… Continued

When we compiled the first collection of international cases for The Evolution of Public Relations: Case Studies from Countries in Transition a decade ago, we had a very specific audience in mind. It was to… Continued

Company: MasterCard Agency: Weber Shandwick Timeframe: 2006-present It’s no secret that mathematical achievement is seriously lagging in this country. For technology-based companies like MasterCard Worldwide, this has serious, far- reaching ramifications with regard to shortages… Continued

ANNIVERSARY CAMPAIGN PC Magazine & Rosen Group PR–PC Magazine 25th Anniversary: TO COMMEMORATE 25 YEARS, PC MAGAZINE TEAMED UP WITH THE ROSEN GROUP TO INCREASE MEDIA IMPRESSIONS AND ENGAGE ADVERTISERS. THE TEAM HOSTED A SPECIAL… Continued