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Brian Woodland, Director, Communications & Strategic Planning, Peel District School Board The 1.3 million-person community the Peel District School Board serves in Ontario is one of the fastest-growing in North America, with 150,000 students in… Continued

By Susan Bassett Reading about talent retention may seem counterintuitive when the headlines scream “RECESSION” and some PR firms have already laid off 20% of their staffs. It’s not. Think about this: There’s an urban… Continued

Organization: Walgreens Timeframe: 2008 Walgreens, the nation’s largest drugstore chain with fiscal 2007 sales of $53.8 billion, operates 6,237 stores in 49 states and Puerto Rico. Way before "green" was popular, when there wasn’t much… Continued

*Consumers Want More Health Engagement: A study just released by Edelman shows that people want more active, trusted and personal health interaction with companies, organizations and brands. Consumers want companies to help address their specific… Continued

A recent exchange between CNBC Mad Money host/stock market revivalist preacher Jim Cramer and Edward Libby, CEO of AIG, illustrates one of several ways that individuals and organizations can fight back when they perceive a… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. To retain talent, it’s important to cultivate a culture in which reaching for the highest abilities is the standard. 2. Three out… Continued

Knowing what keeps their CEOs up at night is both a blessing and a curse for communicators; with knowledge comes great responsibility. Thanks to two recently released in-depth surveys of CEOs from around the world,… Continued

Company: Dell; Creative Labs Timeframe: May 2008 (for Dell); March 2008 (for Creative Labs) “Google never forgets…” -Slashdot, an online magazine How does your reputation look in Google? Half the people using the Internet today… Continued

*Boomers Desire Meaningful Jobs: A national survey released by MetLife Foundation and Civic Ventures finds that half of nonprofit employers actually see Boomer workers as highly appealing, with an additional 39% finding them moderately appealing.… Continued

Can e-mail be helpful? What about annoying? Wasteful? Productive? Or costly? The answer is yes, to all of the above. Although e-mail can be enormously helpful in getting useful information to editors or clients at… Continued