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WORD OF MOUTH

October 6th, 2008 by

CREST & WEBER SHANDWICK BEIJING CREST SMILE-VOCATES JOURNEY CAMPAIGN IF YOU THOUGHT YOUR U.S.-BASED DIGITAL COMMUNICATIONS EFFORTS WERE TOUGH, YOU CAN AT LEAST BE RELIEVED TO KNOW THAT THERE IS AN EVEN MORE ROUGH-AND-TUMBLE MEDIA… Continued

MULTICULTURAL CAMPAIGN

October 6th, 2008 by

MCDONALD’S AND VPE PUBLIC RELATIONS MCDONALD’S EDUCATION INITIATIVE EMPOWERS HISPANIC COMMUNITIES MCDONALD’S HAS BEEN A CONTRIBUTOR TO THE CAUSE OF HELPING HISPANIC STUDENTS GRADUATE FROM COLLEGE SINCE 1985, BUT RESEARCH SHOWS THAT HISPANIC COLLEGE GRADUATION… Continued

WEB SITE

October 6th, 2008 by

WATG HTTP://WWW.WATG.COM Being a top design consultant for the hospitality, leisure and entertainment industries, WATG needed a Web site that reflected its brand; its current site was text-heavy and in dire need of a redesign.… Continued

INTERNAL PUBLICATION

October 6th, 2008 by

AOL AOL TODAY The very nature of human interaction is changing, thanks to the evolution of communications platforms, and corporate leaders are feeling the pressure to evolve their methods of engaging employees accordingly. Despite its… Continued

ANNIVERSARY CAMPAIGN

October 6th, 2008 by

OGILVY PR WORLDWIDE AND DUPONT CORIAN BRINGING STYLE TO THE SURFACE WITH DUPONT CORIAN IN THE BEGINNING IN 2007, OGILVY PR WORLDWIDE WAS TAPPED TO REPOSITION THE 40-YEAR DUPONT CORIAN AS A PREMIUM BRAND AMONG… Continued

CAUSE-RELATED MARKETING

October 6th, 2008 by

LEXUS, FERRIS COMMUNICATIONS & SCHOLASTIC THE LEXUS ENVIRONMENTAL CHALLENGE In 2007, Lexus partnered with Scholastic to develop a national program entitled “The Lexus Pursuit of Potential” under the auto brand’s newly created philanthropy umbrella. The… Continued

EXTERNAL PUBLICATIONS

October 6th, 2008 by

LATHAM & WATKINS 2007 PRO BONO ANNUAL REVIEW ONE OF THE LARGEST PROVIDERS OF FREE LEGAL SERVICES IN THE WORLD, LATHAM & WATKINS WANTED ITS 2007 PRO BONO ANNUAL REVIEW (WHOSE THEME WAS “DEFINING QUALITY”)… Continued

Global Pr Campaign

October 6th, 2008 by

OGILVY PR WORLDWIDE AND FM GLOBAL FM GLOBAL: MANAGING BUSINESS RISK AROUND THE WORLD ALTHOUGH FM GLOBAL, ONE OF THE WORLD’S LARGEST COMMERCIAL PROPERTY INSURERS, IS WELL KNOWN BY RISK MANAGERS AND THE INDUSTRY MEDIA,… Continued

SPEECH

October 6th, 2008 by

TIM HAYES COMMUNICATIONS “GET OUT! COMMENCING A JOURNAL OF CONTINUOUS SELF-IMPROVEMENT” – 2007 COMMENCEMENT REMARKS TO ROBERT MORRIS UNIVERSITY LAST YEAR, VELMA MONTEIRO-TRIBBLE, COO OF THE ALCOA FOUNDATION, ONE OF THE WORLD’S LARGEST PRODUCERS OF… Continued

Research/Measurement

October 6th, 2008 by

HEWLETT-PACKARD, PORTER NOVELLI & THE BIVINGS GROUP HPWATCH: A SWISS ARMY KNIFE FOR MEASUREMENT AND EVALUATION LIKE MANY LARGE ORGANIZATIONS, THE HEWLETT-PACKARD IMAGING AND PRINTING GROUP’S (IPG) COMMUNICATIONS TEAM MUST REPORT TO NUMEROUS STAKEHOLDER GROUPS,… Continued