Subscription Content

AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS FEED THE PIG THE AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS (AICPA) WAS DETERMINED TO TEACH YOUNG ADULTS THE IMPORTANCE OF CONTROLLING THEIR FINANCES. PARTNERING WITH AD COUNCIL, THE AICPA… Continued

ONE LAPTOP PER CHILD AND RACEPOINT GROUP BRIDGING THE DIGITAL DIVIDE SOON AFTER THE LAUNCH OF ONE LAPTOP PER CHILD (OLPC), A NONPROFIT ORGANIZATION THAT MANUFACTURES AND DISTRIBUTES LOW-COST LAPTOPS TO CHILDREN IN DEVELOPING NATIONS,… Continued

AFLAC & FLEISHMAN-HILLARD AFLAC GIVES SHAREHOLDERS A ‘SAY ON PAY’ IT MAY BE BEST KNOWN AMONG THE GENERAL PUBLIC FOR ITS DUCK MASCOT, BUT AFLAC HAD OTHER THINGS ON ITS MIND STARTING IN 2006, WHEN… Continued

MERCURY MULTIMEDIA & VITUALLYOPENHOUSE.COM VIRTUALLYOPENHOUSE.COM IN MAY 2007, VIRTUALLYOPENHOUSE.COM REALIZED IT NEEDED TO EXPAND ITS VISIBILITY TO ST. LOUIS HOME BUYERS AND, MORE SPECIFICALLY, THEIR REALTORS, AS THE 11,000-PLUS AREA REAL ESTATE AGENTS HAD A… Continued

RACEPOINT GROUP AND OLPC GIVE ONE GET ONE In 2005, MIT professor Nicholas Negroponte launched One Laptop per Child (OLPC), a nonprofit organization established to design, manufacture and distribute low-cost XO laptops for children in… Continued

PULSE COMMUNICATIONS AND KRAFT THE HAPPY LITTLE VEGEMITES: WHERE ARE THEY NOW? If you’ve never heard of a Vegemite, then you’ve probably never been to Australia. The yeast-based food paste is widely considered to be… Continued

DIY NETWORK DIY NETWORK’S BLOG CABIN To create a publicity campaign that would bring user-generated content to life, DI Y Network needed to convince the DIYnetwork.com users who don’t currently view its on-air programming to… Continued

ROGERS & COWAN AND QUAKECON TURNING THE QUAKECON 2007 “WOODSTOCK OF GAMING” INTO A GLOBAL PHENOMENON WIDELY REFERRED TO AS THE “WOODSTOCK OF GAMING,” QUAKECON IS THE LARGEST AREA NETWORK VIDEO GAME FAN APPRECIATION EVENT… Continued

THE WINNERS AND HONORABLE MENTIONS IN THIS YEAR’S PR NEWS PLATINUM PR AWARDS ISSUE EXEMPLIFY THE MOST INNOVATIVE APPROACHES TO REDEFINING TRADITIONAL PR WITH ANYTHING-BUT- TRADITIONAL STRATEGIES. FROM A MARKETING COMMUNICATIONS EFFORT THAT UNITED A… Continued

WEBER SHANDWICK & UNILEVER GO GREEN AND SMALL WITH ALL TO BRING ITS LAUNDRY DETERGENT BRAND INTO THE GREEN CONVERSATION, UNILEVER PARTNERED WITH WEBER SHANDWICK TO LAUNCH “GO GREEN AND SMALL WITH ALL,” A CAMPAIGN… Continued