CREST & WEBER SHANDWICK BEIJING CREST SMILE-VOCATES JOURNEY CAMPAIGN IF YOU THOUGHT YOUR U.S.-BASED DIGITAL COMMUNICATIONS EFFORTS WERE TOUGH, YOU CAN AT LEAST BE RELIEVED TO KNOW THAT THERE IS AN EVEN MORE ROUGH-AND-TUMBLE MEDIA… Continued
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MULTICULTURAL CAMPAIGN
October 6th, 2008 by PRNEWSMCDONALD’S AND VPE PUBLIC RELATIONS MCDONALD’S EDUCATION INITIATIVE EMPOWERS HISPANIC COMMUNITIES MCDONALD’S HAS BEEN A CONTRIBUTOR TO THE CAUSE OF HELPING HISPANIC STUDENTS GRADUATE FROM COLLEGE SINCE 1985, BUT RESEARCH SHOWS THAT HISPANIC COLLEGE GRADUATION… Continued
INTERNAL PUBLICATION
October 6th, 2008 by PRNEWSAOL AOL TODAY The very nature of human interaction is changing, thanks to the evolution of communications platforms, and corporate leaders are feeling the pressure to evolve their methods of engaging employees accordingly. Despite its… Continued
ANNIVERSARY CAMPAIGN
October 6th, 2008 by PRNEWSOGILVY PR WORLDWIDE AND DUPONT CORIAN BRINGING STYLE TO THE SURFACE WITH DUPONT CORIAN IN THE BEGINNING IN 2007, OGILVY PR WORLDWIDE WAS TAPPED TO REPOSITION THE 40-YEAR DUPONT CORIAN AS A PREMIUM BRAND AMONG… Continued
CAUSE-RELATED MARKETING
October 6th, 2008 by PRNEWSLEXUS, FERRIS COMMUNICATIONS & SCHOLASTIC THE LEXUS ENVIRONMENTAL CHALLENGE In 2007, Lexus partnered with Scholastic to develop a national program entitled “The Lexus Pursuit of Potential” under the auto brand’s newly created philanthropy umbrella. The… Continued
EXTERNAL PUBLICATIONS
October 6th, 2008 by PRNEWSLATHAM & WATKINS 2007 PRO BONO ANNUAL REVIEW ONE OF THE LARGEST PROVIDERS OF FREE LEGAL SERVICES IN THE WORLD, LATHAM & WATKINS WANTED ITS 2007 PRO BONO ANNUAL REVIEW (WHOSE THEME WAS “DEFINING QUALITY”)… Continued
Global Pr Campaign
October 6th, 2008 by PRNEWSOGILVY PR WORLDWIDE AND FM GLOBAL FM GLOBAL: MANAGING BUSINESS RISK AROUND THE WORLD ALTHOUGH FM GLOBAL, ONE OF THE WORLD’S LARGEST COMMERCIAL PROPERTY INSURERS, IS WELL KNOWN BY RISK MANAGERS AND THE INDUSTRY MEDIA,… Continued
Research/Measurement
October 6th, 2008 by PRNEWSHEWLETT-PACKARD, PORTER NOVELLI & THE BIVINGS GROUP HPWATCH: A SWISS ARMY KNIFE FOR MEASUREMENT AND EVALUATION LIKE MANY LARGE ORGANIZATIONS, THE HEWLETT-PACKARD IMAGING AND PRINTING GROUP’S (IPG) COMMUNICATIONS TEAM MUST REPORT TO NUMEROUS STAKEHOLDER GROUPS,… Continued