Seven Things You Will Learn in This Week's Issue of PR News
1. Communications-related programs are among the most popular for students abroad.
2. Customer service is a great way to demonstrate ROI of online efforts.
3. 93% of surveyed Americans believe a company should have a social media presence.
4. 37% of survey respondents feel that companies should develop new ways for consumers to interact with their brand.
5. 17% of survey respondents cite PR effectiveness as the most valuable type of media analysis report.
6. 49% of survey respondents report that the time spent on media relations measurement has increased over the past year.
7. To get senior buy-in for digital initiatives, show what competitors are doing online.