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Did You Know?

October 27th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. More than four in 10 nonprofit employers (42%) see recruiting and hiring talent as a top human resource concern. 2. Many companies… Continued

Image Patrol: Iceland vs. Dubai: A Tale of Two Cities

October 27th, 2008 by

By Katie Paine To a very large extent, the current financial crisis isn’t about money, it’s about trust, transparency and reputation. Before they collapsed, Bear Stearns and Lehman Brothers had what in normal times would… Continued

Measuring ROI in the Blogosphere: Harnessing an Unregulated Space

October 27th, 2008 by

To say the blogosphere has been growing at a locomotive rate the past few years is to make an excessive understatement. Consider these statistics culled from a March 2008 study conducted by Universal McCann: 77%… Continued

Survey Results: How Does Your PR Firm Measure Up?

October 20th, 2008 by

Below are some highlights of the latest survey of 104 PR agency P&L statements conducted over 10 years by StevensGouldPincus, covering 22 most critical metrics. For full details including results by agency size, location and… Continued

Tip Sheet: Five Ways to Identify Influential Bloggers in Your Space and Maintain Ongoing Relationships

October 20th, 2008 by

As a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients. It’s… Continued

Quick Study: Newspapers/TV Most Trusted Sources of Information; Consumers Set Bar High for CSR; Stressed-Out Moms

October 20th, 2008 by

*All That’s Fit to Print: A new survey finds that Americans consider television and daily newspapers the most credible sources of news and information. Television was viewed as the most trusted media source, scoring a… Continued

PR News Announces Nonprofit PR Award Finalists

October 20th, 2008 by

PR News will honor the finalists in this year’s awards program on Dec. 4 at the National Press Club in Washington DC. For info on the event go to https://www.prnewsonline.com/awards/nonprofit/html. Advocacy Campaign & Fundraising AAA… Continued

Did You Know?

October 20th, 2008 by

Seven Things You Will Learn in This Week’s Issue of PR News 1. 91% of journalists use search engines to research stories. 2. 85% of American consumers say they have a more positive image of… Continued

Measuring Agency Profitability Goals: How You Can Reach Them

October 20th, 2008 by

Even in this inscrutable economy, PR agency directors and owners are still earning a nice living, clients are remaining and talent is plentiful. Why fret about profitability? Well, I’m here to tell you that attention… Continued

Keyed Up: SEO Success Requires Decoding the Keyword Puzzle

October 20th, 2008 by

Search engine optimization. By now, every communications professional has heard of it, though many (admittedly or not) still think of it as that thing that makes a press release appear high up in a Google… Continued