Seven Things You Will Learn In This Week’s Issue Of PR News 1. More than four in 10 nonprofit employers (42%) see recruiting and hiring talent as a top human resource concern. 2. Many companies… Continued
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Image Patrol: Iceland vs. Dubai: A Tale of Two Cities
October 27th, 2008 by PRNEWSBy Katie Paine To a very large extent, the current financial crisis isn’t about money, it’s about trust, transparency and reputation. Before they collapsed, Bear Stearns and Lehman Brothers had what in normal times would… Continued
Measuring ROI in the Blogosphere: Harnessing an Unregulated Space
October 27th, 2008 by PRNEWSTo say the blogosphere has been growing at a locomotive rate the past few years is to make an excessive understatement. Consider these statistics culled from a March 2008 study conducted by Universal McCann: 77%… Continued
Survey Results: How Does Your PR Firm Measure Up?
October 20th, 2008 by PRNEWSBelow are some highlights of the latest survey of 104 PR agency P&L statements conducted over 10 years by StevensGouldPincus, covering 22 most critical metrics. For full details including results by agency size, location and… Continued
Tip Sheet: Five Ways to Identify Influential Bloggers in Your Space and Maintain Ongoing Relationships
October 20th, 2008 by PRNEWSAs a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients. It’s… Continued
Quick Study: Newspapers/TV Most Trusted Sources of Information; Consumers Set Bar High for CSR; Stressed-Out Moms
October 20th, 2008 by PRNEWS*All That’s Fit to Print: A new survey finds that Americans consider television and daily newspapers the most credible sources of news and information. Television was viewed as the most trusted media source, scoring a… Continued
PR News Announces Nonprofit PR Award Finalists
October 20th, 2008 by PRNEWSPR News will honor the finalists in this year’s awards program on Dec. 4 at the National Press Club in Washington DC. For info on the event go to https://www.prnewsonline.com/awards/nonprofit/html. Advocacy Campaign & Fundraising AAA… Continued
Did You Know?
October 20th, 2008 by PRNEWSSeven Things You Will Learn in This Week’s Issue of PR News 1. 91% of journalists use search engines to research stories. 2. 85% of American consumers say they have a more positive image of… Continued
Measuring Agency Profitability Goals: How You Can Reach Them
October 20th, 2008 by PRNEWSEven in this inscrutable economy, PR agency directors and owners are still earning a nice living, clients are remaining and talent is plentiful. Why fret about profitability? Well, I’m here to tell you that attention… Continued
Keyed Up: SEO Success Requires Decoding the Keyword Puzzle
October 20th, 2008 by PRNEWSSearch engine optimization. By now, every communications professional has heard of it, though many (admittedly or not) still think of it as that thing that makes a press release appear high up in a Google… Continued