Seven Things You Will Learn in This Week's Issue of PR News
1. 91% of journalists use search engines to research stories.
2. 85% of American consumers say they have a more positive image of a product or company when it supports a cause.
3. The backbone of any successful SEM strategy is a well-chosen lineup of keywords.
4. If your agency is marketable at all, it's probably worth five to 10 times recast EBITDA.
5. To find bloggers in your space to pitch, use resources such as http://www.technorati.com/blogs
and search by topic.
6. Qualitative and quantitative insights are important to use when gauging consumer attitudes about your company.
7. Sending a 5MB attachment to a blogger you're pitching without the blogger's consent is not a good idea.