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PR On A Shoestring

December 8th, 2008 by

Campaign: CEO Challenge: Race Against the Mayor Winner: Amethyst Women’s Addiction Centre and Impact Public Affairs In anticipation of its annual fundraiser, the Amethyst Women’s Addiction Centre partnered with Impact Public Affairs to plan a… Continued

Advocacy Campaign And Fundraising Efforts

December 8th, 2008 by

Campaign: American Heart Association for “You’re the Cure” on the Hill 2008 Winner: American Heart Association Have a Heart Heart disease remains the #1 killer of Americans, claiming nearly 900,000 lives each year. Yet despite… Continued

Web Site

December 8th, 2008 by

Campaign: http://www.cosmeticinfo.org Winner: The Personal Care Products Council In recent years, anti-chemical activist groups have turned up the volume on their attacks on certain ingredients used in cosmetics and personal care products. However, given that… Continued

PR News Nonprofit PR Awards Special Issue

December 8th, 2008 by

A global economic crisis has made the business of doing well and doing good take on a whole new meaning, and this is especially felt by nonprofit executives, whose fight for big budgets was disadvantaged… Continued

Press Release

December 8th, 2008 by

Campaign: The Dirty Truth About America’s Handwashing Habits Winner: The Soap and Detergent Association, American Society of Microbiology and Ogilvy PR How many of us really observe washing our hands frequently, particularly in public venues?… Continued

Podcast

December 8th, 2008 by

Campaign: MicrobeWorld Video Winner: American Society for Microbiology To increase public understanding and appreciation of the vital role microbes play on our planet, and do it in an entertaining, engaging way, the American Society for… Continued

Member Communications

December 8th, 2008 by

Campaign: Appraisal Institute Recruitment Campaign Winner: Ogilvy PR Worldwide and Appraisal Institute In the past few years, the membership of the Appraisal Institute has been getting older, with 50% of members being over 50 years… Continued

Media Relations Campaign

December 8th, 2008 by

Campaign: Porter Novelli for Mental Health America: Ranking America’s Mental Health Winner: Porter Novelli and Mental Health America The Mission Mental Health America sought to raise awareness among policy makers and the general public about… Continued

Marketing Communications

December 8th, 2008 by

Campaign: Start! Movement Winner: American Heart Association and Cone In 2007, 65% of American adults were overweight or obese, and physical inactivity was cited as the leading risk factor for heart disease and stroke, which… Continued

Fundraising And Membership Campaign

December 8th, 2008 by

Campaign: Appraisal Institute Recruitment Campaign Winner: Appraisal Institute and Ogilvy PR Membership of the Appraisal Institute has been graying over the years, with 50% of members 50 or older and more than 46% planning to… Continued