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Seven Things You Will Learn In This Week’s Issue Of PR News 1. When engaged in a partnership, always run press materials by the other partner to ensure efforts aren’t duplicated. 2. Licensing presents an… Continued

The Germans’ penchant for “put together” words has given us some of the most succinct descriptions ever to be adopted by the English language: wanderlust, zeitgeist, blitzkrieg, schadenfreude. But one term in particular is especially… Continued

Reputational crises that begin in the blogosphere are very common; reputational crises that end in the blogosphere, on the other hand, are less so. Dell is perhaps the most well-known example of an organization whose… Continued

Frank Shaw, President, Microsoft Accounts, Waggener Edstrom Worldwide Frank Shaw may be a seasoned public relations practitioner, but he never stops learning. Currently serving as president of Waggener Edstrom Worldwide’s Microsoft account team, the agency’s… Continued

Nancy Christal, Senior Vice President, CVS Caremark With 23 years of experience in investor relations (12 of which has been spent at CVS Caremark), Nancy Christal is an ace in her field. Her understanding of… Continued

Sam Singer, President, Singer Associates Inc. When things look bleak, Sam Singer’s the guy to call. He’s been dubbed “The Fixer” by the San Jose Mercury News and “Top Gun for Hire” by the San… Continued

Michael Robinson, Senior VP, Chair Corporate & Public Affairs Practice, Levick Strategic Communications Any public affairs exec can share a story or two about tough campaigns, but taking on the U.S. government in an antitrust… Continued

Billee Howard, Executive Vice President/Managing Director of the Global Strategic Media Group, Weber Shandwick Last year, when the media landscape was convulsed by massive shake-ups and a reeling economy, Billee Howard devised ways to make… Continued

Craig Carroll, Ph.D., School of Journalism and Mass Communications, University of North Carolina at Chapel Hill With his commitment to excellence and thought leadership, Dr. Craig Carroll is a shining example of a superior public… Continued

James Wright, Director of CSR Division, Trimedia International Beyond His Years He may only be 29 years old, but James Wright has quickly established himself as an influential member of the CSR community in Europe,… Continued