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Case Study: March to Victory: A Collaborative Community-Focused Effort Helps Foster Healthy Babies Nationwide

November 17th, 2008 by

Companies: Farmers Insurance Group, March of Dimes Timeframe: 2007 One out of eight babies is born prematurely in the United States, and those that survive often suffer from lifelong health problems. A couple years back,… Continued

Quick Study: Banks, Corporate Leaders Not Communicating Well in Financial Crisis; Sales Get Boost From Cause Marketing

November 17th, 2008 by

*Financial Institutions Not Banking on Communications: Despite the chaotic economic atmosphere that has settled over the entire country (and world), financial institutions aren’t keeping their customers calm by overcommunicating–or communicating at all. Findings from an… Continued

PR News Announces Nonprofit PR Award Finalists

November 17th, 2008 by

In today’s turbulent economy, nonprofit professionals face even greater challenges in promoting their goodwill initiatives, but the following organizations and execs–all finalists in the 2008 PR News Nonprofit Awards–took creative approaches to achieve commendable results.… Continued

Brand Marketer of the Year

November 10th, 2008 by

Saurabh Wahi, Group Vice President, MWW Group As a driving force behind MWW’s relationship with flagship consumer client Nikon, Wahi has successfully altered public perception of the brand once seen as “too expensive” through multifaceted… Continued

PR Professional of the Year: Corporate

November 10th, 2008 by

Deirdre Latour, Director of Public Relations and Marketing Services, General Electric Like a world-class athlete, Deirdre Latour’s discipline and solid work ethic came into play as she helped General Electric prep for the 2008 Olympic… Continued

Agency Executive of the Year

November 10th, 2008 by

John Hellerman, Co-Founder, Hellerman Baretz Communications As co-founder of Hellerman Baretz Communications, John Hellerman has carved a niche for himself as a mastermind behind strategic communications campaigns for some of the world’s top law firms.… Continued

PR News Student of the Year

November 10th, 2008 by

Jessica R. Borchert, New Mexico State University A public relations major at New Mexico State University, Borchert enjoys the distinction of accruing more paid media job experiences in her specialty than any other student at… Continued

PR News All-Stars Issue

November 10th, 2008 by

More so than other industries, PR is intensely social, fueled by human interaction. No matter how brilliantly conceived, a program can never come to fruition without talented and focused PR pros guiding and galvanizing it.… Continued

15 to Watch

November 10th, 2008 by

George Bernard Shaw might have said “youth is wasted on the young,” but he certainly never met any of these 15 indefatigable and irrepressible up-and-coming PR professionals. Exuding a wisdom beyond their years, they all… Continued

Hall Of Fame

November 10th, 2008 by

This year’s inductees into the PR News Hall of Fame are some of the communications industry’s foremost thought leaders and innovative problem solvers. Their entire careers have been marked by needle-pushing accomplishments that beg one… Continued