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In today’s turbulent economy, nonprofit professionals face even greater challenges in promoting their goodwill initiatives, but the following organizations and execs–all finalists in the 2008 PR News Nonprofit Awards–took creative approaches to achieve commendable results.… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When engaged in a partnership, always run press materials by the other partner to ensure efforts aren’t duplicated. 2. Licensing presents an… Continued

The Germans’ penchant for “put together” words has given us some of the most succinct descriptions ever to be adopted by the English language: wanderlust, zeitgeist, blitzkrieg, schadenfreude. But one term in particular is especially… Continued

Reputational crises that begin in the blogosphere are very common; reputational crises that end in the blogosphere, on the other hand, are less so. Dell is perhaps the most well-known example of an organization whose… Continued

Billee Howard, Executive Vice President/Managing Director of the Global Strategic Media Group, Weber Shandwick Last year, when the media landscape was convulsed by massive shake-ups and a reeling economy, Billee Howard devised ways to make… Continued

Craig Carroll, Ph.D., School of Journalism and Mass Communications, University of North Carolina at Chapel Hill With his commitment to excellence and thought leadership, Dr. Craig Carroll is a shining example of a superior public… Continued

James Wright, Director of CSR Division, Trimedia International Beyond His Years He may only be 29 years old, but James Wright has quickly established himself as an influential member of the CSR community in Europe,… Continued

Michael Sacks, Account Executive, MWW Group Champion Multitasker With his work ethic, willingness to pitch in whenever needed and natural leadership skills, Michael Sacks is the epitome of a gifted public relations professional. Since joining… Continued

Saurabh Wahi, Group Vice President, MWW Group As a driving force behind MWW’s relationship with flagship consumer client Nikon, Wahi has successfully altered public perception of the brand once seen as “too expensive” through multifaceted… Continued

Deirdre Latour, Director of Public Relations and Marketing Services, General Electric Like a world-class athlete, Deirdre Latour’s discipline and solid work ethic came into play as she helped General Electric prep for the 2008 Olympic… Continued