Companies: Farmers Insurance Group, March of Dimes Timeframe: 2007 One out of eight babies is born prematurely in the United States, and those that survive often suffer from lifelong health problems. A couple years back,… Continued
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Quick Study: Banks, Corporate Leaders Not Communicating Well in Financial Crisis; Sales Get Boost From Cause Marketing
November 17th, 2008 by PRNEWS*Financial Institutions Not Banking on Communications: Despite the chaotic economic atmosphere that has settled over the entire country (and world), financial institutions aren’t keeping their customers calm by overcommunicating–or communicating at all. Findings from an… Continued
PR News Announces Nonprofit PR Award Finalists
November 17th, 2008 by PRNEWSIn today’s turbulent economy, nonprofit professionals face even greater challenges in promoting their goodwill initiatives, but the following organizations and execs–all finalists in the 2008 PR News Nonprofit Awards–took creative approaches to achieve commendable results.… Continued
Brand Marketer of the Year
November 10th, 2008 by PRNEWSSaurabh Wahi, Group Vice President, MWW Group As a driving force behind MWW’s relationship with flagship consumer client Nikon, Wahi has successfully altered public perception of the brand once seen as “too expensive” through multifaceted… Continued
PR Professional of the Year: Corporate
November 10th, 2008 by PRNEWSDeirdre Latour, Director of Public Relations and Marketing Services, General Electric Like a world-class athlete, Deirdre Latour’s discipline and solid work ethic came into play as she helped General Electric prep for the 2008 Olympic… Continued
Agency Executive of the Year
November 10th, 2008 by PRNEWSJohn Hellerman, Co-Founder, Hellerman Baretz Communications As co-founder of Hellerman Baretz Communications, John Hellerman has carved a niche for himself as a mastermind behind strategic communications campaigns for some of the world’s top law firms.… Continued
PR News Student of the Year
November 10th, 2008 by PRNEWSJessica R. Borchert, New Mexico State University A public relations major at New Mexico State University, Borchert enjoys the distinction of accruing more paid media job experiences in her specialty than any other student at… Continued
PR News All-Stars Issue
November 10th, 2008 by PRNEWSMore so than other industries, PR is intensely social, fueled by human interaction. No matter how brilliantly conceived, a program can never come to fruition without talented and focused PR pros guiding and galvanizing it.… Continued
15 to Watch
November 10th, 2008 by PRNEWSGeorge Bernard Shaw might have said “youth is wasted on the young,” but he certainly never met any of these 15 indefatigable and irrepressible up-and-coming PR professionals. Exuding a wisdom beyond their years, they all… Continued
Hall Of Fame
November 10th, 2008 by PRNEWSThis year’s inductees into the PR News Hall of Fame are some of the communications industry’s foremost thought leaders and innovative problem solvers. Their entire careers have been marked by needle-pushing accomplishments that beg one… Continued