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*Marketing 101: Verse Group and Jupiter Research surveyed senior marketers at 101 companies and subsequently released the “A Shift in Marketing” study, which revealed that marketers believe that brand marketing is … well, broken. Among… Continued

We are in the midst of a holiday season fraught with contradictory needs. The economy needs a boost from consumer spending, but shoppers are wary of parting with their dwindling dollars. Nonprofits have more people… Continued

Writing content for dissemination via Web channels has little to do with prose, try as the long-form writers among us might to prove otherwise. Verbosity holds little appeal for audiences who consume information online. For… Continued

The upcoming New Year signals the usual calendar changeover, but this go-round the annual tradition seems to be wrought with more anticipation than Y2K: It marks the transition of power from George W. Bush to… Continued

*Social Networks a Low Priority for CMOs: Despite the cultural phenomenon that Facebook and MySpace have become the past five years, 55% of the CMOs at leading brands surveyed by Epsilon, in partnership with GfK… Continued

Undertaking research is an increasingly important part of communications executives’ jobs, whether it’s to contribute to measurement efforts, facilitate integration, justify budgets or simply gather intelligence about their target stakeholders. But research is the stuff… Continued

Communications–and business in general–is in the midst of a sea change, what with the new incoming political administration, the recession and, of course, the ever-growing number of social media platforms. It’s certainly a time of… Continued

Calling measurement the Holy Grail of PR is as cliché as revisiting the struggle to get a seat at the table, yet somehow the term’s continued relevance (despite drastic changes to the communications landscape) justifies… Continued

Company: SurfControl Agency: Citigate Cunningham Timeframe: 2007 Periods of transition around mergers and acquisitions present innumerable challenges for organizations, especially when a primary goal is to retain a brand’s relevance and prominence in the marketplace.… Continued

Campaign: N.A.C.H. Family Advocacy Day Winner: National Association of Children’s Hospitals and Related Institutions In its fourth year, the two-day Family Advocacy Day provides a forum for children and their families to educate members of… Continued