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Campaign: http://www.uwishunu.com Winner: Greater Philadelphia Tourism Marketing Corporation The economic crisis might threaten to make people less likely to travel, but not if the Greater Philadelphia Tourism Marketing Corporation (GPTMC) has anything to do with… Continued

By Dan Simon The financial services industry is currently living through its most unusual cycle in over a generation. To get a sense of how unprecedented the current situation is, consider the heritage of some… Continued

Company: Jockey International Agency: Cone and Periscope Timeframe: 2007 For many PR campaigns nowadays, leveraging social media tools to convey brand messaging has become de rigueur. Jockey International Inc., the iconic apparel company, did just… Continued

*Heads of the Class: There may be a national and global shortage of trust in America’s leaders, as reflected by the tarnished reputations of corporate America, the U.S. government and the country’s financial system, but… Continued

Wikipedia uses the sophisticated French-based portmanteau–a blend of two or more words–to classify greenwashing as a mixture of “green” and “whitewash,” describing the effect of company misleading consumers about its environmental practices or its products’… Continued

With the economy having fallen on hard times, brand managers and their communications counterparts now find themselves faced with a difficult challenge: They need to launch new products and services to stay competitive, but consumers’… Continued

Financial institutions may win the “award” for worst year ever, but the automotive industry has begun to give banking a run for its money. Last month, the companies that once defined the America’s industrial and… Continued

By Michael Dresner & Ed Moed Our economy has hit a rocky road. Unless you’re in a recession-proof niche (which rarely exists), it’s only a matter of time until your firm is negatively affected by… Continued

Companies: Farmers Insurance Group, March of Dimes Timeframe: 2007 One out of eight babies is born prematurely in the United States, and those that survive often suffer from lifelong health problems. A couple years back,… Continued

*Financial Institutions Not Banking on Communications: Despite the chaotic economic atmosphere that has settled over the entire country (and world), financial institutions aren’t keeping their customers calm by overcommunicating–or communicating at all. Findings from an… Continued