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Nonprofit/Corporate Partnership

March 2nd, 2009 by

Winner: The Dave Thomas Foundation for Adoption and Wendy’s Campaign: Wendy’s Wonderful Kids Wendy’s/Dave Thomas Foundation for Adoption actively promote foster care adoption, and to focus the effort, the two organizations partnered to develop the… Continued

Philanthropy Communications

March 2nd, 2009 by

Winner: Bank of America and RF|Binder Partners Campaign: Neighborhood Excellence Initiative Since being founded in 2004 to recognize and reward those achieving excellence in their community building efforts, Bank of America’s Neighborhood Excellence Initiative (NEI)… Continued

Annual Report

March 2nd, 2009 by

Winners: Cable Positive Inc. and the watsons Campaign: Cable Positive Annual Report As the cable industry’s AIDS action organization, Cable Positive wanted to give stakeholders and the general public an understanding of the brand’s accomplishments… Continued

Leader In CSR: >25,000 Employees

March 2nd, 2009 by

Winner: Intel Corporation To outwardly brand itself as an organization that strives for–and achieves–superior advancements in the realm of corporate responsibility, Intel’s leadership identified four general causes under which its many individual efforts reside: sustainability,… Continued

PR News CSR Awards Issue

March 2nd, 2009 by

In recent years, the business climate has become seemingly more and more challenging with every passing day, and that couldn’t have been more true in 2008, when a sharp economic downturn challenged organizations’ abilities to… Continued

Leader In CSR: <25,000 Employees

March 2nd, 2009 by

Winner: XanGo, LLC Campaign: XanGo Goodness Movement Subscribing to the Carnegie philosophy, which propounds giving back to society what it has given you, XanGo launched a Goodness Movement that transcended mere check writing and involved… Continued

Sustainability/CSR Report

March 2nd, 2009 by

Winner: Hormel Foods and Burson-Marsteller Campaign: Corporate Responsibility Report 2007 CSR reports may be intended to deliver information related to a company’s corporate responsibility efforts to external stakeholders, but the process of putting together a… Continued

Introducing the 2009 PR News CSR Award Winner in Media Relations

March 2nd, 2009 by

Winner: Coca-Cola Enterprises Campaign: Coca-Cola Enterprises External Communications Plan for the 2008 National Political Conventions During the 2008 presidential campaigns, environmental issues were top concerns for both voters and candidates. To put those words into… Continued

Environmental Stewardship

March 2nd, 2009 by

Winner: Wolf Trap and Booz Allen Hamilton Campaign: Go Green With Wolf Trap As part of the overall goals of “Go Green With Wolf Trap,” the execs for the performing arts foundation developed a strategy… Continued

Human Rights Communications

March 2nd, 2009 by

Winner: PricewaterhouseCoopers Campaign: Responsible Leadership As the company’s 10th anniversary drew near, PricewaterhouseCoopers executives decided that giving back to global communities would be the best way to celebrate the milestone. Thus, the team launched the… Continued