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PR News’ Legal PR Awards honor the most outstanding PR, crisis and litigation communications efforts among corporations, agencies and law firms–we present here the winners and honorable mentions in this year’s competition. All finalists will… Continued

By Brian Parrish Early in their careers, successful public relations practitioners master the balancing act necessary for effective media relations: reconciling their clients’ messaging needs with publications’ editorial requirements. Even in the best of times,… Continued

*Consumers Like E-Mails, Sometimes: The benefits of permission-based e-mail marketing campaigns extend far beyond e-commerce transactions and have a significant impact on purchasing behavior and consumer loyalty in the bricks and mortar world, according to… Continued

Throughout the early 1980s, IBM enjoyed marketplace domination, having been viewed as one of American’s most admired and best-run corporations. Its balance sheets demonstrated consistent growth in revenue, stock price, net income and number of… Continued

This time last year, as the U.S. economy rapidly approached the symbolic cliff’s edge from which it would fall, the public relations industry seemed to be standing strong. A 2008 survey of PR agencies conducted… Continued

By Mark Weiner If "proving value" remains one of PR’s greatest challenges, why do so many people get it wrong? The difficulty may be that values are subjective: They change from organization to organization but… Continued

*Shallow Talent Pool: Chief marketing officers (CMOs) at top U.S. brands place the highest value on creative thinkers and leaders in their hiring practices, but 39% of the executives revealed they are somewhat to very… Continued

World events that defined the past year have ushered in a new era, marked by political shifts and economic upheavals. Thus, it’s no surprise that the public’s trust in global institutions, including business, government and… Continued

Often when people talk about how to communicate layoffs, what they’re thinking is, "What do I say to the people I have to let go?" That’s understandable–layoffs are stressful. But before getting into the weeds,… Continued

Last week, PR News introduced the topic of executive coaching programs and considered how they can be valuable assets for communications executives, especially in a turbulent business climate. Developing a strategic program within an organization… Continued