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When working on a multitiered media relations campaign, such as the “Femme, Femme, Femme” exhibit at the New Orleans Museum of Art, it’s important to cover all bases, says John Deveney, founder of Deveney Communication… Continued

One would be hard-pressed to locate a business executive who could honestly remember a time when the media environment was as complex as it is today. Not only is there an ever-growing number of new… Continued

These days, it’s all about selling–selling a product or service to a customer, selling an idea to a client, selling yourself to a potential employer. For communications professionals, though, selling is old hat. PR’s rise… Continued

The list of PR blunders, missteps and mixed messages in the financial industry is growing by the day. In the last month alone, we’ve seen a bank take receipt of another private jet, a prominent… Continued

Marketing Budgets Stable, Efficiency Not: Customer anxiety and cutbacks are the biggest factors influencing marketing budget allocation in 2009, according to the CMO Council’s annual Marketing Outlook study. The Council’s audit of more than 650… Continued

A short history of investor relations (IR) tells a lot about where it is today. Alexander Laskin, PhD, also takes a shot at what it could be tomorrow as he examines the IR research base… Continued

By Hal Dash Community outreach–or, if you prefer, "community engagement"–has become an essential part of any firm’s toolbox for issues management and/or public affairs. Public relations professionals must be able to adapt and elevate their… Continued

Company: Thrivent Financial Agency: OLSON Timeframe: 2008 Thrivent Financial is a faith-based nonprofit membership organization that has been providing life insurance to its members for a century. Over time, it evolved to also offer financial… Continued

*Journalists Not Digging Financial Firms’ Communications: According to a survey of journalists conducted by BackBay Communications and Marketwire, financial services companies are not perceived as communicating effectively with their stakeholders during the current recession. According… Continued

There is no one-size-fits-all approach to determining the best media mix for your organization, or to know precisely how to allocate resources for the best ROI. "If you tried to measure everything, you wouldn’t have… Continued